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Beverage News

Truly Hard Seltzer, reality star JaNa Craig announce collab

Limited-edition No Shade, Just Tea hard seltzer reimagines a fan-favorite

By Staff Beverage Industry
Truly No Shade Just Tea
Image courtesy of Truly Hard Seltzer
September 17, 2025

Truly Hard Seltzer, a Boston Beer Co. brand, has partnered with reality TV star JaNa Craig of “Love Island USA” fame for a reimagined fan-favorite. The collaboration consists of No Shade, Just Tea, an exclusive hard seltzer brewed by Truly.

The flavor captures Craig’s refreshing spirit as she sets out on a fresh new chapter, the brand says. The return of the beloved Raspberry Iced Tea flavor combines hard seltzer with real brewed tea and raspberry flavor to make the hard seltzer crisp, bubbly and light, it adds.

“I’m always down for a Truly, so teaming up with my favorite hard seltzer brand to help create a special drop? It’s giving iconic,” Craig said in a statement. “No Shade, Just Tea is a chance to bring raspberry tea realness to fans everywhere and I’m so excited for everyone to try it.”

When Truly originally teased the potential collaboration on Instagram a few weeks ago, fans responded with wild enthusiasm, it notes. To make fans’ dreams come true, Truly began brewing up the limited-edition flavor so Craig and drinkers can cheers to new beginnings.

The special pack includes four 16-ounce cans and will be sold on GiveThemBeer.com now through multiple drops, while supplies last. No Shade, Just Tea features only 100 calories, 1 gram of sugar and 5% alcohol-by-volume (ABV) per 12-ounce serving.

“This collaboration came straight from our fans — they saw the tease and demanded we make it a reality,” said Matt Withington, Truly’s senior director of marketing, in a statement. “The excitement around JaNa’s potential flavor was undeniable, so we’re thrilled to deliver exactly what our fans have asked for. Her authentic connection with our audience and genuine love for the brand made this partnership a perfect fit.”

To commemorate the collaboration, Truly is hosting a meet-and-greet with Craig on Sept. 25 at Truly’s tasting room in Los Angeles. Attendees will have the chance to sip on Craig’s hard seltzer, enjoy light bites and capture a photo with Craig herself.

KEYWORDS: celebrity partnership hard seltzers limited-edition Truly Hard Seltzer

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