Truly Hard Seltzer unveils limited-edition Pool Party Variety Pack
‘Truly Rain Check’ program awards consumers $20 Venmo payment for Fourth of July weekend

(Image courtesy of Truly Hard Seltzer)
Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, unveiled its “Truly Rain Check” program in time for the Fourth of July weekend. Truly will cover fans’ next Truly Pool Party Variety Pack — the brand’s new limited-edition summer lineup, it says.
If rain washes out holiday weekend plans, consumers can head to TrulyRainCheck.com on July 4 through July 6 to claim their “Truly Rain Check” deal. The first 1,000 consumers who visit the site and successfully secure this limited-time deal will receive a $20 Venmo payment directly to their account to cover the cost of their next pack. Entry is limited to U.S. residents 21 and older.
“We believe nothing should rain on summer fun. That’s why we’re giving fans a guaranteed good time with ‘Truly Rain Check’ to bring more Truly Pool Party Packs (and hopefully some sunshine) to drinkers over the Fourth,” said Matt Withington, Truly Hard Seltzer’s senior director of marketing, in a statement. “Whether the sun’s out or the skies open up, we’re here to make sure the party lives on.”
The program centers around the limited-edition Truly Pool Party Variety Pack, featuring four flavors: Red, White, & TRU, Strawberry Kiwi Splash, Blood Orange Bliss, and Peach Plunge. Each flavor contains just 100 calories and 1 gram of sugar in each 12-ounce serving. With 5% ABV, the Truly Pool Party Variety Pack is available all season long, it notes
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