Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., announced the launch of the first-ever Zero-G drinking experience with the Truly Zero Gravity Bar.

Drinkers will experience the light, fun, and refreshing flavors of Truly while they sip, float and flip at 32,000 feet in the same zero gravity environment utilized by astronauts, the company says. The one-of-a-kind pop-up bar will bring the brand's “Lightly Fantastic" creative campaign to life — celebrating the joyful feeling that Truly gives you and the lighter side of life, it adds.

The Truly Zero Gravity Bar will be built inside a specialized Boeing-727 "G-Force One," operated by Zero-G and serve a variety of Truly Hard Seltzers, including fan favorites like Wild Berry, Pineapple, Citrus Squeeze, and more, the company notes. On board, passengers will experience how “Lightly Fantastic” drinking Truly can be, while walking across the ceiling, soaring through space, and seeing their Truly cans and hard seltzer float before their eyes, it says.

"At Truly, we believe in embracing the lighter side of life, whether that's crafting the most refreshing flavors or creating unforgettable, unique drinking experiences for our fans," said Matt Withington, director of marketing at Truly Hard Seltzer, in a statement. "In celebration of our newest ‘Lightly Fantastic’ brand platform, it only made sense to go above and beyond with the world's first-ever Truly Zero Gravity Bar. There's no better way to remind fans that drinking Truly should be light, fun and joyful than literally defying the laws of gravity with a Truly in hand."

Truly fans looking for access to the exclusive mile-high hard seltzer bar can enter to win a reservation on board the Truly Zero Gravity Bar through July 24. To enter, Truly drinkers can visit, stating why drinking Truly makes them feel “Lightly Fantastic,” the company says. Submissions will be evaluated on imagination, originality and most importantly, their love for Truly and desire to experience the Truly Zero Gravity Bar, it adds.

Five winning fans and their guests will score a reservation on the chartered Truly Zero Gravity Bar flight on August 28 from Long Beach, Calif., plus two-nights lodging, five-hundred dollars spending cash and a post-flight reception at Truly's home of innovation—Truly L.A. Entry is open to all U.S. residents age 21 and older.