Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsMarketingBeer

Truly Hard Seltzer unveils one-of-a-kind Zero Gravity Bar

In partnership with Zero-G, Truly brings ‘weightless’ drinking pop-up experience

Truly_ZeroGravityBar.png

(Image courtesy of Truly Hard Seltzer)

July 10, 2023

Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., announced the launch of the first-ever Zero-G drinking experience with the Truly Zero Gravity Bar.

Drinkers will experience the light, fun, and refreshing flavors of Truly while they sip, float and flip at 32,000 feet in the same zero gravity environment utilized by astronauts, the company says. The one-of-a-kind pop-up bar will bring the brand's “Lightly Fantastic" creative campaign to life — celebrating the joyful feeling that Truly gives you and the lighter side of life, it adds.

The Truly Zero Gravity Bar will be built inside a specialized Boeing-727 "G-Force One," operated by Zero-G and serve a variety of Truly Hard Seltzers, including fan favorites like Wild Berry, Pineapple, Citrus Squeeze, and more, the company notes. On board, passengers will experience how “Lightly Fantastic” drinking Truly can be, while walking across the ceiling, soaring through space, and seeing their Truly cans and hard seltzer float before their eyes, it says.

"At Truly, we believe in embracing the lighter side of life, whether that's crafting the most refreshing flavors or creating unforgettable, unique drinking experiences for our fans," said Matt Withington, director of marketing at Truly Hard Seltzer, in a statement. "In celebration of our newest ‘Lightly Fantastic’ brand platform, it only made sense to go above and beyond with the world's first-ever Truly Zero Gravity Bar. There's no better way to remind fans that drinking Truly should be light, fun and joyful than literally defying the laws of gravity with a Truly in hand."

Truly fans looking for access to the exclusive mile-high hard seltzer bar can enter to win a reservation on board the Truly Zero Gravity Bar through July 24. To enter, Truly drinkers can visit TrulyZeroGravityBar.com, stating why drinking Truly makes them feel “Lightly Fantastic,” the company says. Submissions will be evaluated on imagination, originality and most importantly, their love for Truly and desire to experience the Truly Zero Gravity Bar, it adds.

Five winning fans and their guests will score a reservation on the chartered Truly Zero Gravity Bar flight on August 28 from Long Beach, Calif., plus two-nights lodging, five-hundred dollars spending cash and a post-flight reception at Truly's home of innovation—Truly L.A. Entry is open to all U.S. residents age 21 and older.


KEYWORDS: marketing campaign Truly Hard Seltzer

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Wine & Spirits
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Alternative Drinks
    By: Lauren Sabetta
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Celsius Fizz Free

CELSIUS launches new Fizz-Free flavors

PepsiCo.jpg

PepsiCo advances AI agenda

Narragansett Beer 1975 cans

Narragansett Beer celebrates 50 years of ‘Jaws’

Top 100 Beverage Companies of 2024

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Truly_KeepItLight_Holiday.png

    Truly Hard Seltzer unveils ‘Keep It Light Holiday Edition’ contest

    See More
  • Truly Pool Party Variety Pack

    Truly Hard Seltzer unveils limited-edition Pool Party Variety Pack

    See More
  • Truly hot wing-inspired seltzer

    Truly Hard Seltzer spices up game day with hot wing-inspired seltzer

    See More

Related Products

See More Products
  • bigfood.jpg

    Big Food: Critical perspectives on the global growth of the food and beverage industry

  • small gin.jpg

    Lessons from Gin: Business the Four Pillars Way

  • nonalch.jpg

    Non-alcoholic Beverages 1st Edition

See More Products

Related Directories

  • Krones Inc.

    Every day, millions of bottles, cans and PET containers run through a Krones line. As a supplier of complete systems, Krones provides beverage and food producers all over the world with complete processing and production lines, individual machines, IT solutions, and 24/7 aftermarket support.
  • Balzac Communications & Marketing

    Balzac Communications, a wine and spirits marketing leader, offers expert PR, digital advertising, and content creation. We drive brand engagement and growth, recently launching Appellation Academy to enhance industry knowledge. Trust our proven track record and insights to elevate your brand in 2024.
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing