Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., is bringing the OG snack of football watch parties — hot wings — to both fans and cans with the launch of its-first-ever Hot Wing Sauce Hard Seltzer.
Available just in time for Super Bowl weekend, Truly Hot Wing Hard Seltzer is an ideal game day addition for football fans, bringing a zesty kick to Truly’s light seltzer base, the company describes.
“We’re all about keeping it light, so we’re bringing drinkers everything they need to accompany the cheers, jeers, and tears of game day in one convenient package with Truly Hot Wing Sauce Hard Seltzer,” said Matt Withington, Truly Hard Seltzer's senior director of marketing, in a statement. “We’ve kicked things up a notch with this flavor exploration inspired by the flavor lab at Truly L.A. and can’t wait for fans to try this fun and playful combination that’s sure to score.”
Truly Hot Wing Sauce Hard Seltzer is available in a custom four-pack of 16-ounce cans starting Jan. 29 for a limited time.
Available in select markets while supplies last, consumers can visit www.givethembeer.com/products/trulyhotwing to purchase the four-pack. Los Angeles-based consumers also can visit Truly LA for a taste, it adds.