Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., announced the launch of Truly Iced Tea Hard Seltzer, an amalgamation of hard seltzer, real brewed tea and fruit flavor.
Available nationwide in golden cans, the Truly Iced Tea Hard Seltzer Variety Pack offers four styles: Lemon, Raspberry, Peach and Strawberry. Each flavor offers a hint of fruit and the refreshment of real brewed iced tea with only 1 gram of sugar, 100 calories and 5 percent alcohol by volume.
"With each innovation, we're pushing the boundaries of what drinkers expect from hard seltzer," said Casey O'Neill, senior product development manager at The Boston Beer Co., in a statement "We spent eight months testing more than 250 iterations to land on the Truly Iced Tea launching today and can't wait to finally share it with our drinkers."
Lesya Lysyj, chief marketing officer of The Boston Beer Co., added: "As the hard seltzer category continues to explode, we're excited to bring another first-to-market product to our drinkers and fuel their discovery through new flavors. Truly believes in inclusivity and that no one is just one flavor, which is why we're once again expanding our portfolio to offer a flavor for everyone. Truly Iced Tea is another testament to the mega-brand we're building and our relentless innovation, and trust us, it will be your cup of tea."
To celebrate the new flavor and a New Year, Truly Iced Tea is launching Try January, a campaign to encourage drinkers to explore new things — and new flavors — like Truly Iced Tea. Any drinker that wants to opt in to Try January can visit a landing page on the Truly website for Truly Iced Tea swag in the form of beanies, sweatshirts, koozies and fanny packs. Folks opting for a more Dry January can check back in February to score their swag, or save their items to enjoy on Feb. 1 with a cold Truly Iced Tea.
Truly Iced Tea is available nationwide now in variety 12-packs as well as 6-packs and 24oz single-serve of Lemon Iced Tea, prices varying by market.