Vancouver, British Columbia-based Nude Beverages, a top-selling Canadian ready-to-drink (RTD) and flavored malt beverage (FMB) brand that is both sugar and sweetener-free, announced the U.S. launch of Nude Hard Iced Tea, an iced tea with zero carbonation, zero caffeine, and brewed with black tea. This latest release follows Nude's 2020 U.S. launch of its flagship product, Nude Hard Seltzer.
Nude's proven success with its Iced Tea in Canada, released in May 2019, paved the way for U.S. expansion, the company says.
"We tested over 500 formulations of the iced tea before landing on our final formula, and it's that attention to detail that makes us a category leader," said Nude Beverages Chief Executive Officer and Founder Julius Makarewicz in a statement. "We saw that consumers were wanting more sugar-free options, and so we knew the next step was to bring Nude Hard Iced Tea to the U.S. We're excited to introduce our American fans to a new line and expect even more expansion to come this year."
Nude Hard Iced Tea is packaged matte gold cans and available in three flavors: Lemon, Peach and Raspberry. All three flavors come in a 12-pack ranging in price from $15.99-$17.99. Nude Hard Iced Tea is sugar-free, sweetener-free, and carb-free, just like the rest of the Nude lineup.
Nude's entire product line consists of vodka soda, gin soda, hard iced tea, tequila soda and hard seltzer. More than 85 million cans of Nude have been sold since the brand's launch in 2017, in which the brand was the first of its kind in the Canadian market.
Nude Hard Iced Tea currently is available in Illinois, Minnesota, Pennsylvania, and Wisconsin, with additional states coming soon. The goal is to have Nude Hard Iced Tea available nationwide by July 1.