Lipton Hard Iced Tea is expanding its flavor portfolio with the addition of Lipton Hard Iced Tea Citrus Green Tea. 

This newest hard flavor is expected to generate momentum at retail as Citrus Green Tea is Lipton’s No. 1 ready-to-drink (RTD) non-alcohol flavor delivering 46% of Lipton RTD sales, the company says.

“With a little over a year under our belts, Lipton Hard Iced Tea sales numbers continue to exceed projections,” said Lisa Texido, brand director at Lipton Hard Iced Tea, in a statement. “With that, we wanted to deliver even more variety to consumers and knew that a Citrus Green Tea flavor made sense since it’s already Lipton’s top-selling flavor. The refreshing new flavor is made with real-brewed Lipton green tea as the base and amped up with 5% alcohol.”  

Lipton Hard Iced Tea Citrus Green Tea will join the lineup of flavors inspired by Lipton tea favorites— Lemon, Peach, Half & Half and Strawberry. All five flavors can be purchased in a 12-can variety pack. Citrus Green Tea, Lemon and Peach also are available in single-serve 24-ounce cans.

Lipton Hard Iced Tea now is available at retailers and convenience stores across 20 select states, with more roll outs expected soon, the company says.

www.liptonhardtea.com