Beverage-makers and consumers alike are “singing the praises” of the healthful attributes of tea ingredients and revealing that there’s now more premium choices and categories utilizing these ingredients than ever before.
New flavor launched in conjunction of National Peach Month
August 5, 2019
Sparkling water brand Clear/Cut Phocus (Phocus), Louisville, Ky., launched its new Peach flavor in conjunction with August's National Peach Month. Peach will join the current roster of Phocus offerings which includes Grapefruit, Blood Orange, Yuzu & Lime, Cucumber, and Natural, and will be available nationwide.
Unsweetened RTD teas launching in mass merchandisers in October
July 30, 2019
ITO EN (North America) Inc., New York, announced that its Oi Ocha ready-to-drink (RTD) green tea brand, soon will be available in Walmart stores nationwide. Slated for placement in October, the company will launch two unsweetened flavors in the store: Oi Ocha green tea, Japan’s top selling brand, and Jasmine Green Tea, a popular green tea infused with jasmine flowers.
Seattle-based Jade Leaf Matcha expanded its portfolio with its newest product line: Matcha Latte Infusions. Available in four varieties — Glow, Protect, Think and Balance — each infusion blends functional ingredients and adaptogens into CCOF-certified organic Japanese matcha.
To honor tea lovers across the nation throughout National Hot Tea Month, the New York-based Tea Council of the USA kicked off its third annual IndividualiTEA Photo Sharing Sweepstakes, offering one winner a chance to win $500 and a year's supply of tea. Consumers can enter by brewing a cup of tea and share their photo, video or description on Instagram or Twitter with the hashtag #IndividualiTEA and tag @TeaCouncil.
The December year-end issue features a cover story on “Innovations of the Year” and check out the companies honored with “best packages of the year.” The issue also includes a special report on contract packaging, the growth of private-label products and why “Opportuni-Teas” continue to abound for tea ingredients. As usual, the latest trends in new products, packaging and ingredients are highlighted. Happy Holidays to all!
Check back throughout the month for additional content.