Dallas-based G.O.A.T. Fuel, a health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T.  Jerry Rice, announced that it is partnering with The Vitamin Shoppe, Secaucus, N.J., as the exclusive retailer of its new Pineapple Cream Soda and Black Cherry Ginger Ale flavors. 

The two exclusive flavors join an audacious ensemble of new, Season 3 flavors available in October that also include Snow Cone and Dragon Pomegranate, the company says. The Season 3 lineup of G.O.A.T. Fuel flavors are available at nearly 700 locations of The Vitamin Shoppe and Super Supplements stores nationwide, as well as on vitaminshoppe.com, effective Nov. 5, it notes.

"We're excited to be joining The Vitamin Shoppe family — it's another step forward for us as a brand, and one of the top retailers we identified in terms of growing our distribution footprint," said Jaqui Rice Gold, CEO and co-founder of G.O.A.T. Fuel, in a statement. "We can't wait to see how their customers respond to our new flavors, especially knowing the only place to purchase them off the shelf is at The Vitamin Shoppe."

Muriel Gonzalez, president of The Vitamin Shoppe, added: "We are thrilled to launch G.O.A.T. Fuel with the exclusive Pineapple Cream Soda and Black Cherry Ginger Ale flavors, available only at The Vitamin Shoppe and Super Supplements. The energy drinks category is enjoying robust growth at The Vitamin Shoppe, driven by our industry-leading assortment of the latest brands, flavors, and formulations. Apart from its lineup of appealing flavors, G.O.A.T. Fuel's inclusion of cordyceps mushrooms in its formula provides a unique, functional point of differentiation that we believe our customers will respond to."

For those looking for healthier, great-tasting energy, G.O.A.T. Fuel now is available online and at approximately 15,000 retail locations across the country including The Vitamin Shoppe, 7-Eleven, Publix, Target, Walmart and HEB, the company notes. Known for its cordyceps mushrooms — an energy drink that taps into the powerhouse adaptogen — G.O.A.T. Fuel delivers sustained energy and is also powered by natural caffeine, green tea, BCAAs and 10 essential vitamins to improve recovery, making it the ideal beverage for anyone chasing greatness, it says.