G.O.A.T. Fuel taps Trey Lance as 1st NFL ambassador

Announcement comes after securing partnership with Los Angeles Lakers

Dallas-based G.O.A.T. Fuel, the health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T. Jerry Rice, announced its partnership with San Francisco 49ers Quarterback Trey Lance — the brand’s first NFL ambassador.

Lance, drafted third overall in the NFL 2021 Draft, is regarded as one of the next generation G.O.A.T.s, and is the energy drink’s second overall sports ambassador — following their partnership with Miami Heat’s Tyler Herro earlier this year.

Following the news of G.O.A.T. Fuel being named the Official Energy Drink of the Los Angeles Lakers earlier this month, their latest partnership solidifies the brand’s standing as the go-to energy drink for athletes and those looking for a clean boost of energy, and further secures their position as the official energy drink of sports, it says.

G.O.A.T. Fuel began its relationship with Lance before the draft in early 2021. Prior to him joining the 49ers, Lance was named the winner of the STATS FCS Jerry Rice Award in December 2019, as the national freshman of the year in the NCAA’s Football Championship Subdivision while at North Dakota State. As G.O.A.T. Fuel's first NFL ambassador and a quarterback for the 49ers — the team that Jerry Rice built his legacy on ― both athletes turn to G.O.A.T. Fuel for improved performance and recovery because of its proprietary blend of cordyceps mushrooms, natural caffeine, green tea, BCAAs, and 10 essential vitamins. Containing zero sugar and zero preservatives, G.O.A.T. Fuel delivers sustained clean energy.

“Trey has something special and it doesn't hurt that he's a 49er. I see dedication, endurance, tenacity, and a determination to not just be great, but to be one of the greatest. I'm excited to watch his career excel, and I'm proud G.O.A.T. Fuel will be powering him through,” Rice said of Lance in a statement.

Lance added: “Over the past few months G.O.A.T. Fuel has kept me energized both physically and mentally, on and off the field. The watermelon fruit punch is my go-to and I love that it gives me that boost of energy I want from an energy drink, but it doesn't leave me feeling jittery. On top of that, Mr. Rice has been my idol since I first started watching football as a kid, so partnering with G.O.A.T. Fuel and playing for the 49ers feels like a full-circle moment. I hope I'm able to do both proud.”

G.O.A.T. Fuel is available in eight flavors ― Blueberry Lemonade, Tropical Berry, Peach Pineapple, Pink Candy, Watermelon Fruit Punch, Gummy Bear, Mango Passion Fruit, and Acai Berry ― and can be purchased at goatfuel.com, through the brand’s mobile app and at select Safeway locations.