Consisting of a collection of healthy ingredients, G.O.A.T. Fuel is powered by cordyceps mushrooms, which provide athletes and beverage enthusiasts alike with increased oxygen performance and a boost of energy, according to the company. Bolstered by natural caffeine and green tea, as well as BCAAs and 10 essential vitamins, the beverage features zero sugar and zero preservatives.

Available in Blueberry Lemonade, Tropical Berry, Peach Pineapple and Pink Candy, G.O.A.T. Fuel is packaged in 12-ounce aluminum cans.

"GNC is one of the world's leading brands in sports nutrition (or health and fitness) which makes them the perfect partner for G.O.A.T Fuel," Rice said. "I'm very passionate about what I put into my body and share the same core values and beliefs as GNC to inspire others to Live Well by consuming health-forward products like G.O.A.T Fuel. We can't wait to bring G.O.A.T Fuel to the world and motivate our community to become the greatest of all time."

The energy drink brand hits shelves this week at GNC, a Pittsburgh-based company selling health and nutrition related products since 1935. It has grown to encompass nearly 2,500 stores, and serves as a revered resource for athletes and health enthusiasts throughout the country.

"GNC is thrilled to partner with Jerry Rice and the G.O.A.T. Fuel team to provide our consumers with the clean boost of energy they need to reach peak performance and work towards their wellness goals. For us, it's not just about the results of a product, it's also about what's inside – and we're confident through G.O.A.T. Fuel's unique, healthy ingredients that we're delivering the highest standards of quality and efficacy to our consumers. G.O.A.T. Fuel aligns with our commitment to help our local communities and help people around the world Live Well," said Josh Burris, president of GNC.