G.O.A.T. Fuel taps Trey Lance as 1st NFL ambassador
Announcement comes after securing partnership with Los Angeles Lakers
Dallas-based G.O.A.T. Fuel, the health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T. Jerry Rice, announced its partnership with San Francisco 49ers Quarterback Trey Lance — the brand’s first NFL ambassador.
Lance, drafted third overall in the NFL 2021 Draft, is regarded as one of the next generation G.O.A.T.s, and is the energy drink’s second overall sports ambassador — following their partnership with Miami Heat’s Tyler Herro earlier this year.