natural energy drinks | Beverage Industry

Beverage R&D

Beverage-makers innovate with new products to boost brain power

Growth potential for science-back ingredients within beverages high

January 28, 2022

Preventing Alzheimer’s disease and improved clinical research on functional ingredients are among the trends boosting the use of cognitive health and energy ingredients within beverages and supplements.

G.O.A.T. Fuel taps Trey Lance as 1st NFL ambassador

Announcement comes after securing partnership with Los Angeles Lakers

December 7, 2021

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Dallas-based G.O.A.T. Fuel, the health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T. Jerry Rice, announced its partnership with San Francisco 49ers Quarterback Trey Lance — the brand’s first NFL ambassador.

Up Close With

Rowdy Energy delivers better-for-you alternative to consumers

Green tea, L-theanine energy sources for brand

Jessica Jacobsen

November 16, 2021

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When it comes to the energy that consumers need for their day-to-day lives, people are turning to energy drinks for this need state. Yet, more consumers in search of a natural alternative are turning to Rowdy Energy to power through the day.

R&D Feature

Cognitive, energy support sees increased interest from consumers

Beverages expand beyond traditional markets to deliver cognitive, energy support

Jessica Jacobsen

January 28, 2021

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Consumer packaged goods (CPG) manufacturers are formulating with a host of functional ingredients that are designed to make the aging process less strenuous and more focused.

Multi-faceted team of innovators announce launch of new energy drink

ZOA backed by Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman

January 11, 2021

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A multi-faceted team of fitness, health and beverage industry innovators, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced the launch of ZOA, a new healthy energy drink set to make waves in the category. Available for purchase in March, ZOA is a reimagined energy drink packed with clean, natural caffeine from green coffee and green tea, antioxidants from camu camu and acerola, as well as vitamin D and a blend of vitamins and nutrients that support immune function and elevate energy levels.

Guayusa’s natural attributes drive usage in beverage formulations

Suppliers refine extract capabilities to support guayusa stability in beverages

Jessica Jacobsen

September 23, 2020

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Natural solutions like guayusa are providing the sustained energy consumers desire with a healthy halo.

Category Focus

Loyalist help energy drinks continue growth patterns

Diversification will help category expand to new demographics

Jessica Jacobsen

July 23, 2020

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The functional benefits associated with energy drinks have helped it attain the status it has today, but experts note diversification will take the category further.

CLEAN Cause sparkling, low-sugar, organic caffeine from yerba mate

R&D Feature

Clean label finds its roots in nature

Reduced sugar sports drink present clean-label opportunity

Jessica Jacobsen

July 13, 2020

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“Real” ingredients from nature are helping beverage-makers deliver clean-label solutions.

G FUEL, FaZe Clan launch Sour FaZeberry for gaming community

New energy drink release in conjunction with #GFUELFaZeX Dream Setup contest

May 21, 2020

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G FUEL, The Official Energy Drink of Esports, announced its new Sour FaZeberry flavor, which is developed in collaboration with gaming organization FaZe Clan, now is available to buy at gfuel.com.

Readers name their favorite beverage of September

Sunshine Sparkling Energy Waters edges out the competition

October 29, 2019

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In the Readers’ Choice: New Product of the Month poll for September, Sunshine Sparkling Energy Water won the monthly poll with 31 percent of the vote.