G FUEL, The Official Energy Drink of Esports, announced its new Sour FaZeberry flavor, which is developed in collaboration with gaming organization FaZe Clan, now is available to buy at gfuel.com.

In the Readers’ Choice: New Product of the Month poll for September, Sunshine Sparkling Energy Water won the monthly poll with 31 percent of the vote. 

Carlsbad, Calif.-based Mamma Chia, National Chia Day founder and chia beverage creator, is celebrating National Chia Day on March 23 with a new release of its Clean Energy Beverages. 

Zola, San Francisco, announced the launch of its new Organic Sparkling Energy Waters, as the next step in the company’s plant-based functional beverage innovation.

When it comes to beverage fortification, beverage-makers have embarked on their own quest to provide consumers with functional cognitive performance and energy, and ingredient suppliers are ensuring brand owners have more options that will support these dual benefits.

New age beverages are generating their fair share of attention in the U.S. market. In Beverage Industry’s Readers’ Choice: New Product of the Month poll for September, that trend continued.

Ending a game in a tie is not as shocking in soccer matches. However, many other sports tweak rules in order to avoid such an outcome. For Beverage Industry’s Readers’ Choice New Product of the Month poll, the winner ended in a tie for the first time since the poll launched in 2014.