Nutrabolt, Austin, Texas, announced a significant new investment in Bloom Nutrition, the approachable wellness line founded by Mari Llewellyn and Greg LaVecchia. The expanded investment in Bloom amplifies the Nutrabolt portfolio, extending its reach into new categories and usage occasions, attracting a broader consumer base, the company says. 

Nutrabolt will continue to collaborate closely with the Bloom founders and management team, who will still drive the brand and lead its strategic vision.

The expanded investment follows Nutrabolt’s minority stake in January 2024 where it led a $90 million financing round, which at the time, gave Nutrabolt a 20% ownership stake in the company. The initial investment provided Nutrabolt an opportunity to expand its active health and wellness portfolio into the greens and superfoods space, while also offering tremendous whitespace to pursue in the form of new product platforms and distribution opportunities. The investment thesis paid off with the meteoric success of Bloom Sparkling Energy, the energy drink collaboration between Nutrabolt and Bloom, which launched in mid-2024 and expanded to nationwide distribution in early 2025.

“Since our first introduction to Bloom, I’ve been continually impressed by the brand’s evolution, its visionary founders, and their explosive growth,” said Doss Cunningham, Chairman and CEO of Nutrabolt, in a statement. “With the breakout success of Bloom Pop and a record-breaking year for Bloom Sparkling Energy, the brand’s momentum presents a powerful step-change growth opportunity for Nutrabolt. I’m confident Bloom is on track to become one of the fastest-growing and most talked-about beverage brands in the years ahead.”

Founded in 2019, Bloom Nutrition offers high-quality health supplements and functional beverages aimed at helping consumers achieve their wellness goals, the company says. Llewellyn and LaVecchia have always aimed to make healthy living more accessible by reinventing everyday products with both flavor and function in mind, it adds. 

“We’re incredibly proud of the momentum we’ve built and the community we’ve cultivated,” said LaVecchia, co-founder and CEO of Bloom, in a statement. “Nutrabolt has been a valuable partner ― fully aligned in our mission and a genuine champion of our brand. With this expanded partnership, we’re excited to enter our next phase of growth and create something truly meaningful together.”

The broader investment strengthens the commercial partnership between Bloom and Nutrabolt, further supported by the ongoing relationship with Keurig Dr Pepper (KDP), which continues to play a valued role in Bloom’s retail strategy. 

Citi acted as exclusive financial advisor to Nutrabolt and provided committed financing. Gibson Dunn acted as legal counsel to the company. Intrepid served as financial advisors to Bloom Nu, LLC with Buchalter acting as legal counsel.