O’Neill Vintners & Distillers, Larkspur, Calif., a certified B Corporation, entered the fast-growing functional beverage market with the launch of Catalyst, an energy drink designed for today’s health-conscious consumer, it says.

This strategic expansion marks a pivotal moment for the family-owned organization, evolving its portfolio beyond wine and spirits to enter the intersection of energy drinks and functional beverage, the company notes.

The U.S. functional beverage market is seeing strong growth, particularly in the energy and sports drinks categories, with the segment expanding by 15.4% this year, according to the company. Catalyst is entering this market to meet evolving consumer preferences for healthier, great-tasting energy drinks that combine moderate caffeine with low-to-no sugar and added natural vitamins and supplements, it says. Catalyst aligns with these preferences, offering 120 mg of caffeine, 10 calories, zero sugar and no artificial sweeteners, colors or flavors, it notes.

Catalyst delivers sustained performance, without the sugar load or “spike and crash” effect, through a formula of nootropics that work synergistically to sharpen focus, enhance mental clarity and sustain cognitive performance, the company says. Powered by plant-based caffeine and fortified with essential vitamins B12 and B6, Catalyst also supports elevated metabolism and natural energy production, it adds.

“Our goal with Catalyst is to offer an energy drink that doesn’t compromise on health, flavor, or efficacy,” said Jeff O’Neill, founder and CEO of O’Neill Vintners & Distillers, in a statement. “We’re proud to introduce a product that embodies our commitment to innovation and quality.”

Housed in a sleek, modern can, Catalyst is available in six flavors, SuperBerry, PomPower, Grapefruit Frost, Fruit Fusion, Citrus Spark and Orange Dream, at a price of $32.99 for a 12-pack and $2.99 for a single 12-ounce can. Catalyst can be purchased online at drinkcatalyst.com or at select retailers.