Huel, an industry leader for high-protein nutritionally complete meals, announced the launch of its new Daily Greens ready-to-drink (RTD) beverage line.
Plant-based, added fiber and sustainability are among the trends that Innova Market Insights address with its “Food and Beverage Industry Trends: May 2025” report that are impacting food and beverage launches.
O’Neill Vintners & Distillers, Larkspur, Calif., a certified B Corporation, entered the fast-growing functional beverage market with the launch of Catalyst, an energy drink designed for today’s health-conscious consumer, it says.
Although coconut water continues to dominate, other plant waters work to establish themselves within the category, especially as consumers turn to plant waters for its health benefits.