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Tea and CoffeeNew Packages

ITO EN launches Oi Ocha bottle featuring Shohei Ohtani

By Staff Beverage Industry
Oi Ocha Ohtani Bottle

(Image courtesy of ITO EN Ltd.)

March 27, 2025

ITO EN Ltd. announced a special limited-edition Oi Ocha bottle featuring its All-Star Global Brand Ambassador Shohei Ohtani of the Los Angeles Dodgers.

While supplies last, consumers can look forward to this unique collector’s item featuring Ohtani in casual clothes, which is now available at mass, local, specialty retailers, and Japanese-affiliated mass retailers across the United States as well as on Amazon. A second special-edition bottle showcasing Ohtani in his distinctive Los Angeles Dodgers uniform will be released this May.

“Whether enjoyed at home or the baseball field, we’re thrilled to bring limited-edition Shohei Ohtani Oi Ocha bottles to the United States as they promise a refreshing taste of Japan while offering a tribute to Ohtani, a world-class athlete in baseball,” said Daisuke Honjo, president and executive officer of ITO EN, in a statement.

“This year marks the second year of my relationship with ITO EN,” Ohtani stated. “I have loved Oi Ocha since I was a child, and I still drink it in LA. ITO EN and I will continue to work together to spread the appeal of tea to people all over the world, so please keep an eye on us.”

Grounded in a deep history of shared values and culture, Ohtani’s ambassadorship with ITO EN emphasizes the balanced blend of tradition and modernity, the company says. Extending beyond a mere endorsement, his connection to Oi Ocha reflects a very natural and organic partnership as he describes it as an indispensable part of his daily routine, enjoyed regularly from childhood until now and essential to his pre-game preparations to help him maintain focus. 

A portion of the proceeds from the Ohtani bottle will be used for the social contribution project “Green Tea for Good” launched with Ohtani last year. As part of this project in the U.S., ITO EN employees planted cherry trees in Torrance, Calif. In Hawaii, they carried out a clean-up activity at Kapiolani Park on Oahu.

KEYWORDS: green tea limited-edition packaging Ready-to-Drink (RTD) Tea sports packaging

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