Fall beverages supply more than just pumpkin
Beverage-makers explore more flavors this season

In the beverage market, every season is ripe with seasonal releases that get consumers excited. However, many will confirm that the fall seasonals get more flowers than the others.
This is likely because of the pumpkin spice market. According to Coherent Market Insights, the global pumpkin spice market is estimated to reach $1.22 billion in 2026 with a compound annual growth rate of 10.6% through 2033 to reach $2.46 billion. The market research firm highlights that the United States has a well-established pumpkin spice supply chain, helping to support a variety of baked goods, cereals, soups, creamers, beers and more that are incorporating pumpkin spice.
Although pumpkin might be the star of fall innovations, more beverage-makers are exploring new ways to enjoy the cooler months.
This fall, The Coffee Bean & Tea Leaf is bringing back its popular Pumpkin lineup but also is introducing new hojicha beverages, featuring the low-roasted Japanese green tea known for its rich, nutty flavor, it announced. Grounded in fall flavors, but with a lower caffeine content, The Coffee Bean & Tea Leaf debuted an Iced Pumpkin Hojicha Latte, a Hojicha tea hand whisked with white chocolate powder, Pumpkin syrup and milk; an Iced Hojicha Latte, a Hojicha tea hand whisked with white chocolate powder and milk; and Hojicha Ice Blended Drink, a Hojicha tea and white chocolate powder blended with milk.
In the packaged space, wildwonder is putting another fall fruit in the spotlight: apple. The prebiotic and probiotic sparkling beverage brand is releasing Apple Yuzu, which pairs crisp, nostalgic Honeycrisp apple with bright, aromatic yuzu and a whisper of shiso leaf, the company says.
“Apple is one of those flavors everyone already loves, so we wanted to give people a reason to fall for it all over again,” said Rosa Li, founder and CEO of wildwonder, in a statement. “Yuzu does exactly that. It's floral, it's a little tart, and it turns something familiar into something you haven't tasted before. Shiso leaf is what ties it all together — it's a botanical I grew up with, and it's what gives the can its herbal edge underneath the fruit.”
With fall on the horizon, innovators are showing that there’s more room for more flavors.
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