In time for summer, Luna Bay Booch announced the launch of Watermelon Sea Salt — the new edition to its line of seasonally inspired hard kombuchas. 

Red Bull, in time for the winter season, unveiled Red Bull Winter Edition Pomegranate. This year's Red Bull Winter Edition features the taste of pomegranate with notes of sour cherry and red berries, the company notes.

Shamrock Farms introduced a new line of eggnog in time for the fall and holiday season. The new handcrafted eggnog will be available beginning this month in three flavors: Pumpkin Spice, Irish Whiskey and Pecan Pie. 

Baileys, a brand of Diageo North America, is bringing back the limited-time offering Baileys Apple Pie Irish Cream Liqueur.

Jamba is bringing back its fan-favorite Pumpkin Smash Smoothie and serving it up in two crave-worthy ways: Classic and Plant-Based.

Elmhurst 1925 introduced its new seasonal OatNog and plant-based creamers in Pumpkin Spice and Caramel Macchiato for the holiday season. 

Twelve5 Beverage Co. released its new seasonal collection of REBEL Hard Coffee for summertime sipping: REBEL Hard Coffee’s Hard Berry Crisp Latte, a blend of berries and smooth cream.

Just in time for winter, Twelve5 Beverage Co., Neenah, Wis., released REBEL Peppermint Mocha Hard Latte, which combines a creamy blend of Colombian coffee, chocolatey cocoa, real peppermint and alcohol, the company says.

Blake's Hard Cider (BHC), Armada, Mich., is pledging to spread cheer and warmth this winter as it announces the return of its limited-edition Kinder Cider, Saint Cheri, made in support of the Detroit-based, national nonprofit Empowerment Plan.

This fall, STōK Cold Brew, a brand of Danone North America, Broomfield, Colo., and White Plains, N.Y., is changing everything coffee-drinkers know about the season of pumpkin spice with new STōK Pumpkin Cold Brew, it says.