CELSIUS expands seasonal offerings with SPRITZ VIBE Summer Edition
Limited-edition Sparkling Limoncello Twist flavor available across US, Canada
CELSIUS, Boca Raton, Fla., announced the launch of SPRITZ VIBE Summer Edition, a limited-edition Sparkling Limoncello Twist flavor that expands the brand’s seasonal innovation strategy and brings a new summer expression to the CELSIUS VIBE portfolio.
Available for a limited time at participating retailers across the United States and Canada, SPRITZ VIBE Summer Edition marks the second seasonal iteration of SPRITZ VIBE. The launch builds on the original après-ski-inspired edition introduced last year and evolves the platform for warmer-weather occasions.
Inspired by the Italian Amalfi Coast and the refreshing taste of a limoncello spritz, the new variety delivers a bright, bubbly lemon flavor with zero-sugar energy, it says.
By extending SPRITZ VIBE from winter to summer, the brand is creating a recognizable seasonal platform that can introduce consumers to new flavor experiences while giving retail partners fresh product news throughout the year, it notes.
“SPRITZ VIBE Summer Edition is designed to capture the energy, escape and vibrancy of summer while delivering the fresh and functional formula CELSIUS fans know and love,” said Kyle Watson, chief brand officer at Celsius, in a statement. “The SPRITZ VIBE platform gives us an exciting way to bring timely innovation to market by connecting flavor, culture and the active occasions that define each season.”
The campaign supporting SPRITZ VIBE Summer Edition features personalities from Bravo’s Summer House, including Ciara Miller, Kyle Cooke and Carl Radke, alongside Brooks, Grace Ann and Sara Jane Nader from Love Thy Nader. The talent-led content highlights the different ways each personality experiences summer and positions SPRITZ VIBE Summer Edition as a fit for a range of seasonal occasions.
“Summer is supposed to be fun, and that’s exactly what bringing SPRITZ VIBE Summer Edition to life has felt like,” Cooke said in a statement. “The lemon flavor is refreshing and perfect for the season. It really captures all the summertime feels.”
SPRITZ VIBE Summer Edition is available for a limited time at participating retailers nationwide in the United States.
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