Red Bull, Santa Monica, Calif. unveiled this year's Red Bull Summer Edition White Peach. Beginning April 28, this limited-time offering is available for the first time both with and without sugar.

This year’s Red Bull Summer Edition offers a taste of white peach with a touch of citrus peel and floral notes, the company says.

Packaged in vibrant magenta-colored 8.4- and 12-ounce cans, this limited-edition offering contains the same key ingredients as Red Bull Energy Drink but with a new and different flavor, it notes. Red Bull Summer Edition White Peach is available at retailers nationwide while supplies last.

Launching alongside the limited-time offering is the Red Bull Athlete Challenge, a fitness-based challenge that invites consumers to elevate their fitness journey and train like an athlete. For more information, visit Red Bull Athlete Challenge.