Red Bull is encouraging consumers to “reach new heights this summer” with the introduction of its newest Red Bull Edition series flavor: Red Bull Summer Edition Juneberry. The limited-time offering, which has tasting notes of juneberry, red grape, cherry, and red berries with a slight floral finish, currently is available at Walmart and select SONIC Drive-In locations and will be nationwide May 1.
“Reaching new heights represents going for new things and not holding yourself back. You never know until you try,” said Red Bull Athlete and Professional Rock Climber Sasha DiGiulian in a statement. “Summer is a great time to get out and push yourself a bit. Take a new adventure, start down the path of something you've always wanted to do. Even if you fail or it doesn't work out ― which for sure happens to me ― you learn from it and grow.”
In addition to consuming Red Bull Summer Edition Juneberry on its own, the tasting notes of juneberry, red grape, cherry, and red berries of the energy drink also can be a foundation for a mocktail, the company says.
In addition to mocktails, consumers also can enjoy Red Bull Summer Edition Juneberry at SONIC Drive-In locations as part of their annual summer-staple SONIC Red Bull Slushes. The new Red Bull Sumer Edition Juneberry Slush is an exclusive slush flavor, it notes. Red Bull Slushes are available for a limited time at participating SONIC Drive-Ins nationwide.
Red Bull Summer Edition Juneberry will come in a new sky-blue colored matte can and will be available in 8.4- and 12-ounce cans, as well as four-packs of 12-ounce cans, while supplies last.
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