To help celebrate the release of its new packaging, Coors Light gave away a pair of Ray-Bans to 1,000 consumers who posted a photo on Twitter or Instagram with the can sunglasses over their eyes using the hashtag #TakeTimeToChill. 

Budweiser unveiled a new limited-edition patriotic-themed family pack of products with red, white and blue camo-designed cans and large packs honoring the five branches of the United States Military. 

With warmer weather on the horizon, Dos Equis, a brand of White Plains, N.Y.-based HEINEKEN USA, has announced the release of limited-edition summer packaging. 

The Fourth of July holiday is around the corner and that has consumers stocking up on their favorite foods and beverages. When prognosticating about which beverages consumers will reach for this holiday, New York-based Nielsen analyzed the performance of numerous beverage alcohol categories and segments.

This Memorial Day past weekend, consumers kicked off the unofficial start of summer with a more diverse selection of food and beverage options. Although beer and hot dogs remain staple menu options for the summer, emerging options likely are to join them on the menu, according to New York-based Nielsen’s recent Insights titled “This Memorial Day, American Will Substitute Summer CPG Staples for Alternatives.”

Deschutes Brewery, in partnership with Humm Kombucha, released Humm Zinger. 

Jack Daniel's Country Cocktails (JDCC), Lynchburg, Tenn., announced the launch of its newest flavor: Southern Citrus. The new Southern Citrus will hit shelves across the United States this month.