Red Bull unveiled the latest in its Red Bull Edition series with the launch of Red Bull Summer Edition Strawberry Apricot. 

Twelve5 Beverage Co. released its new seasonal collection of REBEL Hard Coffee for summertime sipping: REBEL Hard Coffee’s Hard Berry Crisp Latte, a blend of berries and smooth cream.

DRY Soda Co. debuted limited-edition 2020 DRY Botanical Bubbly Summer Celebration bottles containing its line of non-alcohol beverages in two flavors: Pineapple and Watermelon.

Virgil's Summer Squad Party Pack includes a collection of 10 colorful Koozies marked 1-10 to encourage responsibly fun gatherings.

Harpoon Brewery has launched a Fantasy League Mix Pack of three recreational session beers for the summer season.

To help celebrate the release of its new packaging, Coors Light gave away a pair of Ray-Bans to 1,000 consumers who posted a photo on Twitter or Instagram with the can sunglasses over their eyes using the hashtag #TakeTimeToChill. 

Budweiser unveiled a new limited-edition patriotic-themed family pack of products with red, white and blue camo-designed cans and large packs honoring the five branches of the United States Military. 

With warmer weather on the horizon, Dos Equis, a brand of White Plains, N.Y.-based HEINEKEN USA, has announced the release of limited-edition summer packaging. 

The Fourth of July holiday is around the corner and that has consumers stocking up on their favorite foods and beverages. When prognosticating about which beverages consumers will reach for this holiday, New York-based Nielsen analyzed the performance of numerous beverage alcohol categories and segments.