Coca-Cola, Coca-Cola Zero Sugar packages feature the word “Enjoy” above product name
June 18, 2019
All packs, which hit stores in May, sport a new look featuring the word “Enjoy” written in the iconic Coca-Cola Spencerian Script before “Coca-Cola” to connect the joy of drinking a Coca-Cola with savoring new summer experiences, the company says.
Ready-to-drink alcohol beverages see increased incidence
May 28, 2019
This Memorial Day past weekend, consumers kicked off the unofficial start of summer with a more diverse selection of food and beverage options. Although beer and hot dogs remain staple menu options for the summer, emerging options likely are to join them on the menu, according to New York-based Nielsen’s recent Insights titled “This Memorial Day, American Will Substitute Summer CPG Staples for Alternatives.”
Contest asks consumer to share how they will use Smirnoff Red, White & Berry in celebrations
March 18, 2019
To celebrate the return of Smirnoff Red, White & Berry, the brand is launching Smirnoff Party Pitch featuring a panel of fun experts to review consumers' ideas for the ultimate red, white and blue Fourth of July bash. With the help of the party panel, Smirnoff hopes to find the most exciting, outrageous, silly and wild ideas to celebrate America — all with responsible drinking in mind, of course.
Kinky, a brand of Mendota, Minn.-based Prestige Beverage Group, added a new flavor to its Kinky Cocktails lineup: Aloha. Aloha is infused with the tropical flavors of pineapple, coconut and lime, the company says.
Spirit brand to give 100 fans two extra paid days off
June 26, 2018
Smirnoff Vodka, a brand of Norwalk, Conn.-based Diageo North America, announced the launch of a National Sweepstakes from Smirnoff Ice Red, White & Berry, to give 100 people across the country two paid days off to take a real July 4th weekend, it says.
Our June 2019 issue features a cover story on a prominent female figure in the beverage world – Heineken USA’s CEO Maggie Timoney. Also featured in this issue is the Top 100 Beverage Companies of 2018, a focus on the tea category and much more. As usual we gathered the latest products and packaging to help guide our readers through the newest trends this summer.
Check back throughout the month for additional content.