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BeerNew Packages

HARD MTN DEW releases Baja Blast Variety Pack

Variety pack launch coincides with Chief HARD Officer sweepstakes

HardMTNDewBajaVarietyPack.jpg
May 18, 2023

Just in time for summer, HARD MTN DEW is releasing a brand-new, limited-edition variety pack. The HARD MTN DEW Baja Blast Variety Pack is a summertime exclusive 12-pack featuring HARD MTN DEW Baja Blast, plus three new versions of Baja Blast deliciousness: HARD MTN DEW Baja Blast Pineapple, HARD MTN DEW Baja Blast Mango and HARD MTN DEW Baja Blast Punch.

Each variety contains just 100 calories in each serving, zero sugar and no caffeine. The HARD MTN DEW Baja Blast Variety Pack is available now where HARD MTN DEW is currently available: Arizona, Arkansas, Connecticut, Florida, Illinois, Iowa, Kentucky, Las Vegas, Minnesota, Missouri, Ohio, Oklahoma, Tennessee and Virginia.

The brand also is officially declaring this summer as the summer of HARD MTN DEW Baja Blast and is unlocking exclusive ways for fans to get in on the fun, including a once-in-a-lifetime opportunity to hold a coveted position on the team.

HARD MTN DEW is hiring one consumer for the coveted summer job as HARD MTN DEW’s Chief HARD Officer. This newly created executive position will call one consumer up to the C-suite for a summer of intense roles and responsibilities, plus endless perks.

As Chief HARD Officer, this new employee will be tasked with completing a series of extreme, Baja Blast-inspired activities to unlock the ultimate prize: the chance to try an exclusive, unreleased flavor of HARD MTN DEW Baja Blast.

The company notes the Chief HARD Officer is a ridiculously bold, brave and badass HARD MTN DEW lover who adds significant value to the team by completing completely unnecessary and outrageous tasks in the name of HARD MTN DEW. The brand is looking for a highly motivated, curious and thirsty individual who has an unmatched affinity for HARD MTN DEW Baja Blast ― specifically pineapple, punch and mango flavors, the three newest additions to this summer’s limited-edition pack. 

The Chief HARD Officer will report into whomever the company deems is in charge on that day and will assist with HARD MTN DEW Baja Blast’s mission to provide refreshment ― and a damn good time ― all summer long, it says. The Chief HARD Officer will be responsible for completing the outrageous tasks mentioned, plus help us develop a brand-new flavor of HARD MTN DEW Baja Blast that might be released to HARD DEW Nation next summer.

“HARD MTN DEW is once again going where no brand has gone before ― which is not easy when you’ve already married a fan to a can and thrown a spring break rager for the ages at a retirement community,” said Erica Taylor, senior brand director for HARD MTN DEW, in a statement. “But we’re taking things up a notch to celebrate our most delicious HARD MTN DEW flavors yet by creating the boldest summer job ever: our ‘Chief HARD Officer.’ We are hopeful this one lucky fan will bring ridiculous passion and expertise to this incredibly ridiculous role.”

To apply for the position, consumers can visit ChiefHARDOfficer.com through May 30. Not only will the winning applicant receive the title of Chief HARD Officer, but they'll also earn a salary for their work, an all-expenses paid trip to Florida to fulfill their duties and a future resume booster like no other. Applicants must be 21 years of age and be a U.S. resident.

KEYWORDS: flavored malt beverages (FMB) hard sodas summer releases variety pack

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