Vizzy Hard Seltzer, a brand of Chicago-based Molson Coors Beverage Co., is bringing the heat this summer with a new limited-edition summer flavor: Vizzy Orange Cream Pop Hard Seltzer and the debut of “Flavor For Every Vibe,” a fresh advertising campaign featuring bold, never-before-seen TV ads and a nationwide packaging glow-up.

Vizzy is tapping into a nostalgic vibe this summer with a limited-release Orange Cream Pop flavor that reimagines the classic orange cream soda, but in hard seltzer form. Vizzy Orange Cream Pop Hard Seltzer will be available nationwide for a limited time this summer, starting in mid-May.

The vibes don’t stop there — just in time for summer, Vizzy Hard Seltzer's new “Flavor For Every Vibe” campaign celebrates the brand’s flavor combinations and how Vizzy brings the good vibes no matter the occasion, it says. 

“Our new campaign embodies everything drinkers love about Vizzy — we bring bold flavor for every vibe and turn up the volume, no matter the occasion,” said Joy Ghosh, vice president of above premium flavor at Molson Coors, in a statement. “From the cool flavor and nostalgic vibe of Orange Cream Pop Hard Seltzer to our bold new ads and refreshed packs, this will be Vizzy's biggest summer yet.”

The “Flavor For Every Vibe” campaign, produced by Rethink, will show up everywhere Vizzy does in its 360-degree marketing plan — including in brand-new TV creative, out-of-home advertising, packaging, social media content, on-site event activations and through its partnership with the Professional Pickleball Association (PPA). National media support will run across TV, OLV, social, OOH and radio.

Vizzy Hard Seltzer also is bringing “Flavor For Every Vibe” to shelves everywhere with a packaging refresh that highlights the flavor and vibe of each of the brand’s dual-flavor variety packs, it notes.

• Vibrantly Tropical: Papaya Passionfruit, Pineapple Mango, Blueberry Pomegranate, Strawberry Kiwi
• Refreshingly Berry: Blackberry Lemon, Blackberry Lime, Watermelon Strawberry, Raspberry Tangerine
• Sparkling Mimosa: Strawberry Orange, Pineapple Orange, Pomegranate Orange, Peach Orange
• Tangy Lemonade: Raspberry Lemonade, Watermelon Lemonade, Peach Lemonade, Strawberry Lemonade