Red Bull exclusively released its Red Bull Racing Cans at U.S. locations of convenience store chain Circle K. The cans feature racing champion Max Verstappen and teammate Sergio Perez.  

Red Bull is encouraging consumers to “reach new heights this summer” with the introduction of its newest Red Bull Edition series flavor: Red Bull Summer Edition Juneberry. The limited-time offering, which has tasting notes of juneberry, red grape, cherry, and red berries with a slight floral finish, currently is available at Walmart and select SONIC Drive-In locations and will be nationwide May 1.

Red Bull, in time for the winter season, unveiled its Red Bull Winter Edition Fig Apple.

Red Bull, a brand of Santa Monica, Calif.-based Red Bull North America, announced its global event series Red Bull Unlocked is headed to East Nashville’s Five Points neighborhood, taking place Aug. 21.
Red Bull Unlocked celebrates all things local, where music and flavor come to life, and now, it’s Music City's turn to seize the spotlight, as the event brings 10 bars together, the company says.

Red Bull unveiled the latest in its Red Bull Edition series with the launch of Red Bull Summer Edition Strawberry Apricot. 

With bright summer days on the horizon, Red Bull unveils the latest in their Red Bull Edition series with the launch of Red Bull Summer Edition Strawberry Apricot. The limited time offering will be available on April 4, in select retailers, and nationwide on May 1 just in time for the warmer weather ahead.

Red Bull and SONIC, Oklahoma City, Okla., have combined forces to create the all-new Red Bull Slush this summer. The new SONIC Red Bull Slush serves up Red Bull in a frozen, icy Slush form. The foodservice outlet also is offering Cherry Limeade Red Bull Slush, which combines Red Bull with a SONIC icon.