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Energy Drinks & ShotsNew Packages

Red Bull Tetris can incorporates classic design with colorful Tetrimino shapes

By Staff Beverage Industry
Red Bull Tetris Can
(Image courtesy of Red Bull USA)
September 12, 2025

Inspired by the legendary game of Tetris, Red Bull launched a limited-edition can to celebrate the iconic game, now with Wiiings. The Red Bull Tetris can incorporates the colorful Tetrimino shapes from Tetris into the classic designs of 8.4- and 12-ounce Red Bull Energy Drink cans.

Consumers can scan the QR code directly on the can to play Red Bull Tetris, a competition in partnership with Tetris that puts an exciting twist on the retro puzzle game, blending classic gameplay with brand-new mechanics like gravity flips, time-limited rounds, speed boosts, a unique Golden Tetrimino and special power-ups that challenge even a seasoned player, the company says.

Thousands of players are playing the high-octane game on their mobile phone to earn a spot on the leaderboard. The 32 highest-scoring competitors will be invited to go head-to-head on PC in-person in a one versus one bracket format at the Red Bull Tetris National Final, at the Seminole Hard Rock Hotel & Casino in Hollywood, Fla. The winner will represent the U.S. at the World Final in Dubai where more than 2,000 airborne drones will bring the first oZicial live playable Tetris game to life inside the legendary Dubai Frame.

The limited-edition can is available in select retailers nationwide, while the Red Bull Tetris competition is open now through Oct. 31, with the U.S. National Final taking place Nov. 22, and the World Final on Dec. 11-13.

KEYWORDS: limited-edition packaging Red Bull

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