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Red Bull, a brand of Santa Monica, Calif.-based Red Bull North America, announced its global event series Red Bull Unlocked is headed to East Nashville’s Five Points neighborhood, taking place Aug. 21. Red Bull Unlocked celebrates all things local, where music and flavor come to life, and now, it’s Music City's turn to seize the spotlight, as the event brings 10 bars together, the company says.
With bright summer days on the horizon, Red Bull unveils the latest in their Red Bull Edition series with the launch of Red Bull Summer Edition Strawberry Apricot. The limited time offering will be available on April 4, in select retailers, and nationwide on May 1 just in time for the warmer weather ahead.
Red Bull and SONIC, Oklahoma City, Okla., have combined forces to create the all-new Red Bull Slush this summer. The new SONIC Red Bull Slush serves up Red Bull in a frozen, icy Slush form. The foodservice outlet also is offering Cherry Limeade Red Bull Slush, which combines Red Bull with a SONIC icon.
Red Bull North America Inc., Santa Monica, Calif., announced a limited-edition Red Bull Kris Bryant can is hitting shelves across Chicagoland and parts of the Midwest, just in time for the start of the 2018 MLB season. This will be the first packaging collaboration with the Chicago Cubs third baseman, who was the National League’s 2016 Most Valuable Player.
The promise of a convenient, on-the-go caffeinated beverage, along with more flavor choices and natural ingredients, continues to drive the energy drinks market.