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Home » Red Bull

Articles Tagged with ''Red Bull''

Beverage brands in the social media space

Facebook, YouTube, Twitter offer marketing opportunities
Jennifer Storelli
July 15, 2013

As social media continues its prominence across the globe, companies are investing more effort in connecting with fans through this resource.


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Red Bull’s covert Camo Cans

July 15, 2013

Red Bull USA released cans featuring camouflage graphics for its same-named energy drink varieties for sale in military channels and retailers immediately surrounding U.S. military bases.


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2013 State of the Industry: Energy drinks & shots

Energy drinks and shots pick up the pace
July 10, 2013

According to a June 2012 report on energy drinks and shots in the United States by market research firm Mintel, Chicago, the market grew 124 percent from 2006 to 2011, which suggests a continuing recovery from the recession, it states.


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Red Bull Editions

October 25, 2012

Red Bull USA will launch three new flavored energy drinks called Red Bull Editions in March 2013.


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Red Bull debuts new flavors, marketing initiatives at NACS

October 9, 2012

At the National Association of Convenience Stores (NACS) conference in Las Vegas, Red Bull USA, Santa Monica, Calif., announced that it will launch three new flavored energy drinks called Red Bull Editions nationwide in March 2013.


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Beverage social butterflies

Stephanie Cernivec
August 15, 2012

 Most beverage-makers would love to be flies on a wall when it comes to a conversation between consumers about their brands.  


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2012 State of the Industry: Energy Drinks

July 18, 2012

 The non-aseptic energy drink category reported more than $6.9 billion in sales for a 19.4 percent increase for the 52 weeks ending April 15 in U.S. supermarkets, drug, gas, convenience and mass merchandise retailers, excluding Walmart, according to Chicago-based market research firm SymphonyIRI Group.  


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Red Bull Total Zero

April 2, 2012

Red Bull North America extended its Red Bull energy drink line with a zero-calorie offering.


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Energy drink sales get a jolt

July 12, 2011

Sales of energy drinks have taken on the energy of its products compared to a year ago. The energy drinks category increased 15.7 percent for $6.9 billion in sales, according to SymphonyIRI Group, Chicago, for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart.


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