Red Bull Summer Edition

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Red Bull USA will add a new Edition to its Red Bull Editions energy drinks lineup. The tropical-fruit-flavored Summer Edition will be available exclusively at 7-Eleven stores nationwide during the months of July and August. Packaged in 12-ounce cans, Red Bull Summer Edition will be priced in line with Red Bull Energy Drink and 12-ounce offerings including Red Bull Sugarfree and Red Bull Total Zero. Red Bull Summer Edition joins the rest of the Editions line, including Red Bull Red, Silver and Blue Editions, which launched last year.

Red Bull USA, Santa Monica, Calif.
Telephone: 310/393-4647
Internet: www.redbullusa.com
Distribution: National
Ingredients: The Red Edition: Carbonated water, sucrose, glucose, citric acid, taurine, sodium citrate, magnesium carbonate, caffeine, glucuronolactone, inositol, niacinamide, calcium pantothenate, pyridoxine hydrochloride, vitamin B12, natural flavors and natural colors.

In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at Beverage Marketing Corporation delve into these trends and how they’re shaping the industry.

Food Safety Summit

The 2023 Food Safety Summit, held from May 8–11, was a highly anticipated event that brought together 2,700 industry professionals, researchers, policymakers, and experts in person and virtually from around the world to discuss the latest advancements and challenges in ensuring food safety. The Summit combined 1,200 in-person and 1,500 virtual participants who were able to learn together. The six insightful sessions that were live streamed during the Summit are now available on demand until May 2024.

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