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Home » Authors » Jennifer Storelli
Jennifer Storelli

Jennifer Storelli

Jennifer Storelli freelances for Beverage Industry, writing for the magazine’s print and online components. She earned a Bachelor of Science in Journalism from Northwestern University.

Articles

ARTICLES

HealthAde Lemonade Kombucha
Category Focus

Lemonade fusions add appeal to other beverage categories

Familiar category offers opportunities to introduce new flavors to consumers
Jennifer Storelli 200px
Jennifer Storelli
June 16, 2022

Given today’s inflationary climate, experts note that consumers are more likely to reach for flavor profiles they know they will enjoy, as such, Lemonade, the longtime star of summertime beverage consumption, is leveraging its appeal to help other beverages shine.


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Maple Pumpkin Super Coffee, Super Pods and plant-based Super Creamer
Up Close With

Super Coffee champions health, kicks out sugar

Brand’s marketing campaign mixes in health, positivity
Jennifer Storelli 200px
Jennifer Storelli
October 28, 2021
Founded in 2015 from a dorm room by Jordan DeCicco, Super Coffee offers a portfolio of better-for-you caffeinated beverages sweetened with monk fruit and containing L-theanine and MCT for sustained energy with healthy benefits.
Read More
Sprouts Farmers Market Inc
Channel Strategies

Dedicated shoppers keep natural and organic channel afloat

eCommerce options add more convenience for shoppers
Jennifer Storelli 200px
Jennifer Storelli
September 21, 2021
Although the pandemic produced a mixed bag of results for the natural and organic channel, experts note that shoppers remain loyal to these retailers because of its curated selection of products.
Read More
Hiperbaric’s in-bulk HPP machines
Operations

HPP advancements spark beverage innovation

In-bulk HPP opens up technique to new packaging formats
Jennifer Storelli 200px
Jennifer Storelli
August 26, 2021
For more than 20 years, high-pressure processing (HPP) has helped beverage-makers bring fresh, healthy and functional beverages to store shelves. Now, pioneering engineering efforts are working to bring this processing technique to even more applications.
Read More
Telematics solutions
Distribution

Telematics solutions keep driver safety paramount

Reduced costs bolster ROI on telematics technology
Jennifer Storelli 200px
Jennifer Storelli
May 20, 2021
Changing distribution demands have spurred an increase in the number of vehicles needed for food and beverage distribution, which also is bolstering the demand for telematics solutions.
Read More
Image-recognition technology
Distribution

DSD data delivers strategic advantages during pandemic

Technology adapts as eCommerce utilization expands across beverage industry
Jennifer Storelli 200px
Jennifer Storelli
March 22, 2021
Direct-store-delivery technology is helping beverage brands flex operations to ensure there is ample beverage stock wherever it’s needed.
Read More
CocaCola Coffee Lineup
Ingredient Spotlight

Coffee ingredients deliver familiarity, novelty

Specialty coffee ingredients on the rise
Jennifer Storelli 200px
Jennifer Storelli
February 19, 2021
As coffee consumption shifts to a predominately at-home trend, beverage-makers are seeking out specialty coffee ingredients to deliver comfort and novelty to consumers.
Read More
RD_DigestiveHealth_DolCas-Biotechs-Curcumin-for-Sports-Nutrition.jpg
R&D Feature

Digestive health ingredients help fill nutritional gaps for consumers

Beverage-makers embrace fiber, prebiotics, probiotics and postbiotics solutions
Jennifer Storelli 200px
Jennifer Storelli
May 8, 2020
Data is showing that consumers are more worried about their health and are turning to functional foods and beverages for healthy solutions. To counter this, more people are proactively seeking nutrient-dense products that are good for the gut.
Read More
Target's same-day delivery service Shipt Inc.

Retailers embrace omnichannel marketplace

Growth of eCommerce bodes well for beverages
Jennifer Storelli 200px
Jennifer Storelli
December 16, 2019
Grocery retailers were thought to be somewhat protected from the threat of eCommerce. Amazon’s entrance into the market, however, brought the threat to life.
Read More
Koia Beverages

Koia beverages support variety of lifestyles

Plant-based drink brand looking to expand portfolio in 2020
Jennifer Storelli 200px
Jennifer Storelli
December 12, 2019
Through its core Koia protein drinks line and its Koia Keto line, the beverage brand offers nine varieties and has plans to expand the lineup in 2020.
Read More
View All Articles by Jennifer Storelli
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