Jennifer Storelli

Category Focus

Lemonade fusions add appeal to other beverage categories

Familiar category offers opportunities to introduce new flavors to consumers

June 16, 2022

Given today’s inflationary climate, experts note that consumers are more likely to reach for flavor profiles they know they will enjoy, as such, Lemonade, the longtime star of summertime beverage consumption, is leveraging its appeal to help other beverages shine.

Maple Pumpkin Super Coffee, Super Pods and plant-based Super Creamer

Up Close With

Super Coffee champions health, kicks out sugar

Brand’s marketing campaign mixes in health, positivity

Jennifer Storelli

October 28, 2021

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Founded in 2015 from a dorm room by Jordan DeCicco, Super Coffee offers a portfolio of better-for-you caffeinated beverages sweetened with monk fruit and containing L-theanine and MCT for sustained energy with healthy benefits.

Channel Strategies

Dedicated shoppers keep natural and organic channel afloat

eCommerce options add more convenience for shoppers

Jennifer Storelli

September 21, 2021

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Although the pandemic produced a mixed bag of results for the natural and organic channel, experts note that shoppers remain loyal to these retailers because of its curated selection of products.

Operations

HPP advancements spark beverage innovation

In-bulk HPP opens up technique to new packaging formats

Jennifer Storelli

August 26, 2021

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For more than 20 years, high-pressure processing (HPP) has helped beverage-makers bring fresh, healthy and functional beverages to store shelves. Now, pioneering engineering efforts are working to bring this processing technique to even more applications.

Distribution

Telematics solutions keep driver safety paramount

Reduced costs bolster ROI on telematics technology

Jennifer Storelli

May 20, 2021

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Changing distribution demands have spurred an increase in the number of vehicles needed for food and beverage distribution, which also is bolstering the demand for telematics solutions.

Distribution

DSD data delivers strategic advantages during pandemic

Technology adapts as eCommerce utilization expands across beverage industry

Jennifer Storelli

March 22, 2021

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Direct-store-delivery technology is helping beverage brands flex operations to ensure there is ample beverage stock wherever it’s needed.

Ingredient Spotlight

Coffee ingredients deliver familiarity, novelty

Specialty coffee ingredients on the rise

Jennifer Storelli

February 19, 2021

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As coffee consumption shifts to a predominately at-home trend, beverage-makers are seeking out specialty coffee ingredients to deliver comfort and novelty to consumers.

RD_DigestiveHealth_DolCas-Biotechs-Curcumin-for-Sports-Nutrition.jpg

R&D Feature

Digestive health ingredients help fill nutritional gaps for consumers

Beverage-makers embrace fiber, prebiotics, probiotics and postbiotics solutions

Jennifer Storelli

May 8, 2020

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Data is showing that consumers are more worried about their health and are turning to functional foods and beverages for healthy solutions. To counter this, more people are proactively seeking nutrient-dense products that are good for the gut.

Target's same-day delivery service Shipt Inc.

Retailers embrace omnichannel marketplace

Growth of eCommerce bodes well for beverages

Jennifer Storelli

December 16, 2019

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Grocery retailers were thought to be somewhat protected from the threat of eCommerce. Amazon’s entrance into the market, however, brought the threat to life.

Koia beverages support variety of lifestyles

Plant-based drink brand looking to expand portfolio in 2020

Jennifer Storelli

December 12, 2019

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Through its core Koia protein drinks line and its Koia Keto line, the beverage brand offers nine varieties and has plans to expand the lineup in 2020.