Founded in 2015 from a dorm room by Jordan DeCicco, Super Coffee offers a portfolio of better-for-you caffeinated beverages sweetened with monk fruit and containing L-theanine and MCT for sustained energy with healthy benefits.

Although the pandemic produced a mixed bag of results for the natural and organic channel, experts note that shoppers remain loyal to these retailers because of its curated selection of products.

For more than 20 years, high-pressure processing (HPP) has helped beverage-makers bring fresh, healthy and functional beverages to store shelves. Now, pioneering engineering efforts are working to bring this processing technique to even more applications.

Changing distribution demands have spurred an increase in the number of vehicles needed for food and beverage distribution, which also is bolstering the demand for telematics solutions.

Direct-store-delivery technology is helping beverage brands flex operations to ensure there is ample beverage stock wherever it’s needed.

As coffee consumption shifts to a predominately at-home trend, beverage-makers are seeking out specialty coffee ingredients to deliver comfort and novelty to consumers.

Data is showing that consumers are more worried about their health and are turning to functional foods and beverages for healthy solutions. To counter this, more people are proactively seeking nutrient-dense products that are good for the gut.

Grocery retailers were thought to be somewhat protected from the threat of eCommerce. Amazon’s entrance into the market, however, brought the threat to life.

Through its core Koia protein drinks line and its Koia Keto line, the beverage brand offers nine varieties and has plans to expand the lineup in 2020.

Although, in some cases, the numbers seem to show that the channel is wilting, a deeper look reveals that it is simply evolving into something better suited for the needs of today’s shoppers.