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Home » Red Bull

Articles Tagged with ''Red Bull''

Bang, a brand of VPX Sports

Energy drinks continue steady growth

Hybrid RTD beverages containing caffeine, coffee flourish
Barbara Harfmann
August 9, 2019
In response to consumers who want more “pep in their step,” the energy drinks and mixes category is maintaining steady double-digit growth.
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Red Bull launched a new limited-edition can featuring online gaming streamer Tyler “Ninja” Blevins. - Beverage Industry

Red Bull launches new limited-edition can featuring online gamer Ninja

Fans can enter to meet and game with Ninja
May 27, 2019
The can launch also offers consumers the chance to meet and game with Ninja.
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SONIC Red Bull

SONIC releases Red Bull Slushes for summer

Frozen beverages available for limited time
April 29, 2019

Red Bull and SONIC, Oklahoma City, Okla., have combined forces to create the all-new Red Bull Slush this summer. The new SONIC Red Bull Slush serves up Red Bull in a frozen, icy Slush form. The foodservice outlet also is offering Cherry Limeade Red Bull Slush, which combines Red Bull with a SONIC icon.


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Kris Bryant Red Bull Packaging

Red Bull releases packaging featuring Kris Bryant

Limited-edition can available throughout Chicagoland, parts of Midwest
March 27, 2018

Red Bull North America Inc., Santa Monica, Calif., announced a limited-edition Red Bull Kris Bryant can is hitting shelves across Chicagoland and parts of the Midwest, just in time for the start of the 2018 MLB season. This will be the first packaging collaboration with the Chicago Cubs third baseman, who was the National League’s 2016 Most Valuable Player.


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energy drinks

2017 State of the Beverage Industry: Steady demand drives energy drinks market

Flavor innovations impact energy drinks
July 12, 2017
The promise of a convenient, on-the-go caffeinated beverage, along with more flavor choices and natural ingredients, continues to drive the energy drinks market.
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Red Bull Summer Edition Grapefruit Twist

Red Bull releases summertime limited release

Grapefruit Twist variety available through Labor Day
May 9, 2017

In anticipation of summer, Santa Monica-based Red Bull North America released Red Bull Summer Edition Grapefruit Twist. 


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Red Bull 2017 new products

Red Bull Editions introduces new sugar-free products

Summer’s limited-edition Kiwi Twist now permanent variety
January 30, 2017

Red Bull USA, Santa Monica, Calif., announced the arrival of three new Red Bull Editions products.  The company is expanding the Red Bull Editions line with Red Bull Purple Edition Sugarfree, Red Bull Lime Edition Sugarfree and Red Bull Green Edition, offering Red Bull with the tastes of Açaí Berry, Limeade and Kiwi Apple, respectively, it says. 


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zevia energy variety

Steady upward trajectory for energy drinks market

Natural ingredients, flavor innovations fueling new product development
Barbara Harfmann
August 10, 2016
The well-known philosopher Aristotle once said “The energy of the mind is the essence of life.” In today’s everyday life, the energy drinks market might be the new essence of the life as the category — in connection with an uptick in energy shots’ sales — now is the No. 2 performer, second only to bottled water, in convenience stores, according to market research analysts.
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Red Bull Orange Edition

Red Bull Orange Edition

March 17, 2016

Red Bull North America Inc. expanded its Red Bull Editions product line with the release of Red Bull Orange Edition. 


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Energy drinks incorporate more flavors into beverage market

Beverage-makers need to address natural, organic trends in energy, experts note
jessica Jacobsen
Jessica Jacobsen
August 10, 2015

Many people will tell you that in beverage industry, taste is king. As brand owners develop new beverages, they are tasked with finding that balance between function and flavor.


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2026 state of the industry

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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

April 8, 2026

2026 State of the Industry Series: Non-Alcohol Beverages

In Beverage Industry’s annual State of the Industry: The Non-Alcohol Beverage Market, analysts at S&D Insights LLC provide an in-depth look at the past year and what the future holds for them in 2026.

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