Red bull - Articles - Page 3 | Beverage Industry

Red Bull releases packaging featuring Kris Bryant

Limited-edition can available throughout Chicagoland, parts of Midwest

March 27, 2018

Red Bull North America Inc., Santa Monica, Calif., announced a limited-edition Red Bull Kris Bryant can is hitting shelves across Chicagoland and parts of the Midwest, just in time for the start of the 2018 MLB season. This will be the first packaging collaboration with the Chicago Cubs third baseman, who was the National League’s 2016 Most Valuable Player.

2017 State of the Beverage Industry: Steady demand drives energy drinks market

Flavor innovations impact energy drinks

July 12, 2017

The promise of a convenient, on-the-go caffeinated beverage, along with more flavor choices and natural ingredients, continues to drive the energy drinks market.

Red Bull Summer Edition Grapefruit Twist

Red Bull releases summertime limited release

Grapefruit Twist variety available through Labor Day

May 9, 2017

In anticipation of summer, Santa Monica-based Red Bull North America released Red Bull Summer Edition Grapefruit Twist.

Red Bull Editions introduces new sugar-free products

Summer’s limited-edition Kiwi Twist now permanent variety

January 30, 2017

Red Bull USA, Santa Monica, Calif., announced the arrival of three new Red Bull Editions products. The company is expanding the Red Bull Editions line with Red Bull Purple Edition Sugarfree, Red Bull Lime Edition Sugarfree and Red Bull Green Edition, offering Red Bull with the tastes of Açaí Berry, Limeade and Kiwi Apple, respectively, it says.

Steady upward trajectory for energy drinks market

Natural ingredients, flavor innovations fueling new product development

Barbara Harfmann

August 10, 2016

The well-known philosopher Aristotle once said “The energy of the mind is the essence of life.” In today’s everyday life, the energy drinks market might be the new essence of the life as the category — in connection with an uptick in energy shots’ sales — now is the No. 2 performer, second only to bottled water, in convenience stores, according to market research analysts.

Red Bull Orange Edition

March 17, 2016

Red Bull North America Inc. expanded its Red Bull Editions product line with the release of Red Bull Orange Edition.

Energy drinks incorporate more flavors into beverage market

Beverage-makers need to address natural, organic trends in energy, experts note

Jessica Jacobsen

August 10, 2015

Many people will tell you that in beverage industry, taste is king. As brand owners develop new beverages, they are tasked with finding that balance between function and flavor.

2015 State of the Beverage Industry: Energy category impacted by other segments

Natural and organic varieties offer growth options

July 13, 2015

As beverage manufacturers get more creative in their product development, more beverages seem to be blurring the category lines.

Nielsen announces 2015 Breakthrough Innovation Award winners

PepsiCo, Monster Energy Co., MillerCoors and Red Bull among winners

May 4, 2015

Nielsen announced yesterday its twelve Breakthrough Innovation Winners for 2015. Among the twelve winners, four beverage products made the list this year: Monster Energy Co.’s Monster Energy Ultra, PepsiCo’s Mountain Dew Kickstart, MillerCoors’ Redd’s Apple Ale and Red Bull GmbH’s Red Bull Editions line.