“Seeing myself on the can was incredibly surreal,” Hightower said in a statement. “David and I saw it together, and I was taken aback. I realized the magnitude of this — just how special it is for dancers to be given a platform of this scale.”

Stalter Jr. added: “I was holding the can in my hand, thinking, ‘Wait, this is real?’ Growing up, I never imagined something like that. It’s more than a can — it’s a symbol of the work, the late nights, the faith. The moment reminded me why I keep going.”

The globally renowned dance competition features a series of regional qualifying events, leading up to the World Final, which is coming to U.S. soil for the first time Oct. 11 in Los Angeles.  

Consumers can enter for a chance to win a trip and VIP experience at the event by joining Dance Your Way to LA, the company says. Participants select one of two dance styles, Dance Battle or Freestyle, led by Hightower and The Crown, and submit a form on RedBull.com to enter. In Dance Battle, participants try to best match a choreographed routine against Marlee or The Crown, while Freestyle lets them showcase their own moves.

Retailers nationwide will carry the limited-edition can while supplies last.