Red Bull unveils Summer Edition flavor
Energy drink brand helps consumers celebrate the season with Summer All Day Play playlist

Red Bull has announced this year’s Red Bull Summer Edition: Sudachi Lime. This limited-time offering is available with and without sugar at retailers nationwide while supplies last.
At the heart of this flavor profile is a burst of citrus notes: zesty lime, tangy sudachi (a Japanese citrus fruit), and the subtle hint of pomelo, creating a symphony of vibrant tastes, the company says.
Red Bull Summer Edition Sudachi Lime is packaged in 8.4- and 12-ounce vibrant summer-sun yellow cans. It contains the same functional ingredients as Red Bull Energy Drink, but with a new, unique taste, it adds.
There’s also a new way to make the most of the season with the Summer All Day Play engagement. Beginning April 27, consumers are invited to help curate the ultimate 24-hour, sun-up-to-sundown playlist. From road trips to pool days to festival pre-game sessions and outdoor adventures, consumers can add their favorite songs to a collaborative playlist that matches their summer vibe and be entered for a chance to win an exclusive experience for themselves and three friends at Red Bull Mirage at Coachella 2027.
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