Celsius Holdings Inc. announced the launch of its newest flavor: Tropical Vibe. 

CELSIUS beverages now are available in 3,245 new doors within the convenience store channel including Quik Trip, Pilot Flying J, Buc-ee’s, Casey’s, Circle K and 7-Eleven.

Celsius Holdings Inc., Boca Raton, Fla., announced that the company has made progress in the build out of its national distribution network, which now includes more than 50 regional direct-store-delivery (DSD) partners.

This was driven by a business model change in China to a royalty license which mitigates risk and reduces marketing investment, but correspondingly decreases revenue by $1.3 million, the company says.

Celsius Holdings Inc. released the newest flavor in its CELSIUS Originals line, Fuji Apple Pear. 

Celsius Holdings Inc. released the newest flavor in its CELSIUS Originals line, Kiwi Guava.

Celsius Holdings Inc. introduced CELSIUS HEAT Apple Jack’d and Celsius Heat Orangesicle. 

Celsius Holdings Inc., Boca Raton, Fla., makers of the global fitness drink CELSIUS, announced that it is adding two new flavors, Apple Jack'd and Orangesicle, to its trainer-grade CELSIUS HEAT line. This brings the CELSIUS HEAT product line to seven flavors. The thermogenic pre-workout drink packaged in 16-ounce cans is carbonated and packed with 2,000mg of L-citrulline and 300mg of caffeine. 

The editors of Beverage Industry have analyzed the new beverage launches throughout 2017 and selected five brands that they think are driving innovation and energizing consumers.

Today, fitness beverages are resonating with consumers and Beverage Industry readers. In the magazine’s Readers’ Choice: New Product of the Month poll for June, Celsius Heat won the poll by obtaining 33 percent of the vote.