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Home » Keywords: » Celsius

Items Tagged with 'Celsius'

ARTICLES

Celsius Fizz Free

CELSIUS launches new Fizz-Free flavors

Pink Lemonade, Dragonfruit Lime arrive in time for summer
Staff Beverage Industry
July 2, 2025

CELSIUS, Boca Raton, Fla., released two new flavors in its ready-to-drink (RTD) Fizz-Free line: Pink Lemonade and Dragonfruit Lime. The flavors deliver refreshing taste and energy without the fizz, the company says.


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Celsius Live Fit Go

Celsius launches LIVE. FIT. GO. Campaign

Energy drink brand taps into authentic storytelling to showcase how it empowers everyday achievers
Staff Beverage Industry
June 3, 2025

CELSIUS is amplifying the brand’s core LIVE FIT ethos and tapping into the “ready, set, go” mindset by injecting deeper meaning into its mantra, connecting with people across everyday moments to live with an intended purpose in its LIVE. FIT. GO. campaign.


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Alani Nu

Alani Nu surpasses $1 billion in retail sales

Milestone follows Celsius Holdings’ acquisition of energy drink brand
Staff Beverage Industry
April 30, 2025

Celsius Holdings Inc. announced that its portfolio brand Alani Nu surpassed $1 billion in retail sales for the trailing 52-week period ended April 13, as reported by Circana.  


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Celsius Alani Nu

Celsius Holdings to acquire Alani Nu

Acquisition combines energy drink brands to create leading better-for-you, functional lifestyle platform
Staff Beverage Industry
February 20, 2025

Celsius Holdings Inc., Boca Raton, Fla., announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC (Alani Nu) for $1.8 billion including $150 million in tax assets for a net purchase price of $1.65 billion, comprising a mix of cash and stock. 


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Celsius_Hydration_900.jpg

CELSIUS enters hydration space with CELSIUS HYDRATION

Electrolyte-based powder sticks available in 5 flavors
Staff Beverage Industry
January 29, 2025

CELSIUS HYDRATION offers a hydrating solution, formulated with a blend of magnesium, potassium and sodium — making the product a great addition to fitness and daily routines and to help active people feel their best, the company says. 


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Celsius Strawberry Passionfruit

CELSIUS releases first new flavor of 2025

Sparkling Strawberry Passionfruit flavor joins energy drink lineup
Staff Beverage Industry
January 13, 2025

CELSIUS, a brand of Celsius Holdings, Boca Raton, Fla. released its first flavor launch of 2025: Sparkling Strawberry Passionfruit.


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Celsius Live Fit logo

Celsius Holdings acquires Big Beverages Contract Manufacturing

Acquisition will support product innovation, production capabilities, company says
Staff Beverage Industry
November 5, 2024

Celsius Holdings Inc., Boca Raton, Fla., announced its acquisition of Big Beverages Contract Manufacturing LLC for $75 million. The transaction was completed using cash on hand and closed on Nov. 1.


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CELSIUS ESSENTIALS Grape Slush Watermelon Ice

CELSIUS aims to deliver value to convenience store partners

Food pairings among programs for energy drink brand going forward
Jessica Jacobsen
Jessica Jacobsen
October 15, 2024

With so many consumers turning to convenience stores for their energy drink purchases, CELSIUS is working with operators to drive success not only for the brand, but the convenience channel.


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CELSIUS_Essientials.png

CELSIUS encourages consumers to 'LIVE FIT'

CMO shares insights on the brand's success
Chloe Alverson
Chloe Alverson
September 26, 2024

CMO Kyle Watson states that CELSIUS continues to dominate the space and disrupt the market through best-in-class innovation, bringing variation to the category when consumers need it most. 


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CELSIUS_Essientials.png

CELSIUS ESSENTIALS

December 26, 2023

Celsius Holding Inc. announced the launch of a new collection: CELSIUS ESSENTIALS.


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More Articles Tagged with 'Celsius'
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