Boca Raton, Fla.-based Celsius Holdings Inc. unveiled its newest release: CELSIUS HYDRATION.

The electrolyte-based powder sticks mark the brand’s first foray into the caffeine-free, hydration beverage sector. The sticks support hydration and contain zero sugar, B vitamins, essential electrolytes and the refreshing, fruit-forward flavors of CELSIUS energy drinks, the brand notes.

The hydration stick line features five flavors: Fruit Punch, Blue Razz, Strawberry Watermelon, Arctic Cherry and Lemon Lime. CELSIUS HYDRATION offers a hydrating solution, formulated with a blend of magnesium, potassium and sodium — making the product a great addition to fitness and daily routines and to help active people feel their best, it adds.

“The CELSIUS brand has long been synonymous with fitness and favored by consumers who prefer zero-sugar, refreshing energy drinks,” said Kyle Watson, Celsius chief marketing officer, in a statement. “CELSIUS HYDRATION is the perfect complement to our portfolio of functional beverages and gives consumers more occasions to enjoy the great-tasting and refreshing beverage experience that has propelled CELSIUS to become the No. 3 energy drink brand in the United States.”

With the new hydration line, the brand has expanded its market and consumption occasions to become the preferred, functional beverage brand for more people, in more places, the brand shares. Celsius expects to feature CELSIUS HYDRATION alongside CELSIUS energy drinks during key consumer engagement moments such as the CELSIUS Essential Vibes Tour, it notes.

CELSIUS HYDRATION is available on Amazon and is expected to expand into additional retailers soon, the brand says.