Alani Nu surpasses $1 billion in retail sales
Milestone follows Celsius Holdings’ acquisition of energy drink brand
(Image courtesy of Alani Nu/Celsius Holdings Inc.)
Celsius Holdings Inc., Boca Raton, Fla., announced that its portfolio brand Alani Nu surpassed $1 billion in retail sales for the trailing 52-week period ended April 13, as reported by Circana. Retail sales increased 72.4% year over year for the same period.
This significant milestone has been fueled by accelerated brand growth, strong and unique innovation, and a growing female energy drink consumer segment seeking better-for-you, functional beverages that fit their health and wellness lifestyles.
“We’re thrilled to celebrate this incredible achievement by Alani Nu,” said John Fieldly, Celsius Chairman and CEO, in a statement. “Alani Nu has excelled in developing consumer-focused product innovation and created a strong, relatable brand, beloved by consumers for its relevance and authenticity. We believe that this milestone is evidence that Alani Nu is something very unique and special. Now being part of the Celsius portfolio, we believe that the best is yet to come for our brands. We’re excited to leverage our collective strengths to further grow as a leader in the better-for-you beverage industry – reaching more people, in more places, more often.”
This milestone follows Celsius Holdings’ acquisition of Alani Nu, completed on April 1. Together, CELSIUS and Alani Nu expand Celsius’ functional beverage portfolio to reach more consumers who seek better-for-you, zero-sugar beverage alternatives.
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