Transaction provides springboard for Monster to enter alcoholic beverage sector
January 17, 2022
Monster Beverage Corp., Corona, Calif., has entered into a definitive agreement to acquire CANarchy Craft Brewery Collective LLC, a craft beer and hard seltzer company for $330 million in cash. The transaction will bring the Cigar City, Oskar Blues, Deep Ellum, Perrin Brewing, Squatters and Wasatch brands to the Monster beverage portfolio.
Acquisition strengthens company’s position in Missouri
January 5, 2022
Breakthru Beverage Group, New York, announced they have a signed agreement to purchase Missouri-based Major Brands, further expanding the company’s North American footprint. Once the deal is completed, which is expected this spring, Major Brands will join the Breakthru Beverage family and begin to deploy the company’s extensive suite of capabilities to help suppliers and customers better reach their target consumers and drive results.
Fine wine marketer Wilson Daniels, New York, announced the addition of Bergström Wines to its national portfolio, adding Oregon’s Willamette Valley to the range of revered winegrowing appellations it represents. A family legacy rooted in small-scale, biodynamic farming and winemaking for 24 years, Bergström Wines is in perfect alignment with Wilson Daniels’ commitment to represent families who produce terroir-expressive wines through environmentally responsible practices, the company says.
Golden Grail Technology, Weston, Fla., announces its acquisition of Trevi Essence Water. Trevi Essence Water was sold in high-end supermarkets and grocery chains such as Food City, Publix and Wayfield. Golden Grail entered into an agreement with Barebrick Beverage Co., Inc. to acquire Trevi Water Brand Assets and Intellectual Property, i.e., formulas, distributor lists, trademarks, etc.
Craft brewing combination result of acquisition by Australian-based brewer Lion
November 12, 2021
Bell’s Brewery founder, Larry Bell announced that he has reached an agreement with Lion, an Australian-based brewer, for the sale of Bell’s. Lion acquired Colorado’s New Belgium Brewing in 2019. The move will see the Michigan-based craft brewer come together with New Belgium ― aligning the two American craft brewers.
Companies plan to link retailers, technology, partners and more
November 9, 2021
ReserveBar, Ridgefield, Conn., has agreed to acquire New York-based Minibar Delivery, a leading marketplace featuring on-demand delivery of wine, spirits, beer, ready-to-drink cocktails, mixers and more. Minibar Delivery facilitates these deliveries by partnering with more than 2,800 retail partner locations nationwide, including independent liquor stores and iconic national brands such as 7-Eleven. The acquisition accelerates ReserveBar's expansion of its retailer fulfillment network and planned introduction of on-demand delivery capabilities.
Sports performance, hydration beverage brand will operate as separate business unit
November 2, 2021
The Coca-Cola Co., Atlanta, announced that it has acquired full ownership of BODYARMOR, a line of sports performance and hydration beverages that is incremental to the Coca-Cola beverage portfolio and has significant potential for long-term growth. In 2018, Coca-Cola initially acquired a 15% stake in BODYARMOR with a path to full ownership, based on a pre-determined discount. Coca-Cola is paying $5.6 billion in cash for the remaining 85% of the company.
As a premier wine and spirits wholesaler, Republic National Distributing Company (RNDC) has built an organization that supports not only the needs of its suppliers and customers, but also the communities it serves.
Jack Belsito, managing partner of First Bev, will assume CEO role
August 16, 2021
Health-Ade, Los Angeles, announced that long-standing partner First Bev has acquired a controlling stake in the company. The deal also is backed by powerhouse investors including Manna Tree, a Vail, Colo.-based investment firm committed to improving human health through nutrition.
Refresco, Rotterdam, Netherlands, entered into an agreement with The Coca-Cola Co., Atlanta, to acquire three of its production locations in the United States. This transaction is subject to regulatory approval.