Manufacturer of color and ingredient solutions ROHA announced it acquired Tebracc, a Brazilian manufacturer specializing in the extraction and production of natural food colors. Tebracc has deep expertise in annatto extraction and processing, with a focus on quality, sustainability and strong customer partnerships, the company says.

The acquisition reinforces ROHA’s long-term commitment to customers by securing a robust supply chain while expanding its global natural colors capabilities, it says.

“Customers today are looking not only for high-performing, clean-label solutions, but also for the confidence that supply will remain stable as demand for natural colors continues to grow,” said Mahesh Tibrewala, managing director of ROHA Group, in a statement. “With Tebracc joining the ROHA family, we are strengthening our leadership position in natural colors and ensuring that we can support our customers’ ambitions for decades to come.”

Tebracc’s strength in annatto complements ROHA’s global portfolio of natural pigments, it adds, especially as consumer and industry focus shifts toward natural, plant-based solutions.

The acquisition provides the following:

• Backward integration and raw material security for annatto and other key pigments
• Increased production capacity in Brazil, a pivotal region for color sourcing
• Strong, diversified natural color offerings for food, beverage, nutraceutical and petfood brands worldwide

The move marks another milestone in ROHA’s proactive investment strategy to expand capabilities in response to customer needs, it notes. Together, ROHA and Tebracc are positioned to deliver reliable, sustainable and future-ready natural colors solutions.

“This is not just an acquisition — it is a transformational step,” Tibrewala added in a statement. “Together with Tebracc, we are building a stronger foundation for the future of food and beverage, reinforcing ROHA’s role as one of the global leaders in the natural color space.”