Sensient Colors introduces new line of natural colors

Pure-S brand offers vibrant colors for beverages

Pure S logo Sensient Colors, a division of Sensient Technologies, is introducing a new line of natural colors under the Pure-S brand. These natural colorants open up the possibility of employing vibrant botanical shades, the company says. A global team of Sensient scientists from research and development centers in Germany, Italy and the United States developed a set of new technologies to purify a range of natural color extracts from botanical sources, it explains. Sensient’s new Pure-S Naturals allow brands to achieve vivid color shades without the use of synthetic colors or non-kosher natural options, the company says.

Sensient Colors, 2515 N. Jefferson, St. Louis, Mo. 63106; 314/889-7600; sensientfoodcolors.com.

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