As consumers up their healthy lifestyles, they are searching for natural, clean label and non-GMO color products. Fact.MR estimates that the global natural food colors industry will reach $17 billion by 2031.

In new beverage development, the trend of manufacturing with clean-label ingredients has sparked the creation of a new generation of color concepts.

Color can significantly affect the initial perception of taste, which leads to a consumer picking up the product or not.

When it comes to food and beverages, color affect aesthetics, flavor and identification, perception, and anticipated taste.

Beverage ingredient suppliers are ramping up production capacities to keep pace with demand.

Sparkling Ice, part of Preston, Wash.-based Talking Rain Beverage Co., announced a brand refresh by introducing a new formula featuring naturally sourced colors and flavors, in addition to an updated logo and packaging design. With this new formulation, Sparkling Ice has successfully transitioned to natural colors while maintaining the vibrant look and long shelf life that Sparkling Ice is known for, it says.

As consumers consistently look for ways to eat and drink healthier, they want what they put in their mouths to contain recognizable ingredients.

Today, beverage manufacturers are singing the praises of this versatile, functional vegetable that is being blended into cold-pressed juices, kombuchas, shrubs, lattes and even cocktails.

Several companies are planning for the future by moving into new manufacturing facilities to better serve their customers.

To aid beverage manufacturers, color suppliers are working to develop stable and vibrant natural color solutions as more consumers seek clean-label beverages.