With rising interest in clean label products, experts note that consumers are paying closer attention to beverage labels, favoring products that provide more transparency and offer simpler ingredients.
The FDA recently revised its approach to beverage labels in terms of artificial colors, while also approving two new natural color solutions. Kathleen Sanzo with Morgan Lewis details how this will impact food and beverage-makers.
Tebracc’s strength in annatto complements ROHA’s global portfolio of natural pigments, it adds, especially as consumer and industry focus shifts toward natural, plant-based solutions.
As better-for-you trends proliferate, the baseline for consumer packaged goods (CPG) shows that clean label has moved beyond a trend to an expectation.
Following a recent revoking of authorization by the Food and Drug Association (FDA), manufacturers choice of FD&C Red No. 3, ingredient suppliers are stepping up their efforts to support food and beverage-makers color solution needs.