For beverages, colors can play a crucial role when it comes to shelf appeal. They can help grab a consumer’s attention as well as correspond to the flavor and branding of a beverage. In addition, as beverage-makers seek more natural ingredients to be able to provide clean label statements, the search for colors that can deliver on all of those requests has helped spark innovation among ingredient suppliers.
Sensient Colors LLC, a business unit of Sensient Technologies Corp., announced the development of Microfine Natural Colors, which optimize the natural color shades used in applications such as dry mix beverages.