Johns Creek, Ga.-based Amelia Bay published a new white paper written to assist beverage manufacturers in making the proper decisions when it comes to formulating ready-to-drink (RTD) iced tea.

When formulating beverages, it’s important to consider that color not only contributes to product attractiveness, but can influence consumers’ purchasing decisions as they scan the aisles for products with “clean labels” and more “natural” ingredients.

 Zevia announced it has changed its formulas to become color-free, including caramel color, and has received Non-GMO Project Verified status. 

Color symbolism can take on many different meanings in different cultures or even within the same culture.