Beverage colors - Articles | Beverage Industry

The image shows five glass bottles of basil seed drinks.

Beverage-makers use colors to communicate benefits, attract consumers

Consumer preference for natural options affects beverage market

Chloe Alverson

October 16, 2025

Government regulations and shifting consumer preferences are influencing the beverage colors market.

ROHA acquires Tebracc, strengthening natural colors leadership

Acquisition expands ROHA's color capabilities

Staff Beverage Industry

October 6, 2025

Tebracc’s strength in annatto complements ROHA’s global portfolio of natural pigments, it adds, especially as consumer and industry focus shifts toward natural, plant-based solutions.

Suppliers support those in need of Red No. 3 alternative

FDA issues deadline of Jan. 15, 2027, for food manufacturers to reformulate products

Jessica Jacobsen

February 5, 2025

Following a recent revoking of authorization by the Food and Drug Association (FDA), manufacturers choice of FD&C Red No. 3, ingredient suppliers are stepping up their efforts to support food and beverage-makers color solution needs.

Blending functionality with color concepts in beverages

Color choice vital in conveying functional attributes

Jessica Jacobsen

November 11, 2024

The increasing interest in functional beverages often focuses on the attributes these ingredients can provide consumers. However, as these beverages and ingredients proliferate, the colors market is playing a vital role in supporting this trend.

Beverage R&D

Clean label influencing colors market for beverages

Suppliers balance clean label with functional ingredients

Jessica Jacobsen

October 29, 2020

In new beverage development, the trend of manufacturing with clean-label ingredients has sparked the creation of a new generation of color concepts.

Natural colors uphold clean label trend

Switch to natural colors must be done in authentic way, experts note

Stephanie Cernivec

November 18, 2019

Color can significantly affect the initial perception of taste, which leads to a consumer picking up the product or not.

The Color Psychology Behind Beverage Ingredients

June 14, 2019

When it comes to food and beverages, color affect aesthetics, flavor and identification, perception, and anticipated taste.

Launched in August, Monin Gourmet Flavorings released new veggie purée flavors in Carrot, Red Beet and Rhubarb. - Beverage Industry

Clean-label natural colors star of new product development

Ingredient suppliers release new natural color options

Barbara Harfmann

November 26, 2018

As consumers consistently look for ways to eat and drink healthier, they want what they put in their mouths to contain recognizable ingredients.

Pouring Bottle - natural colors - Beverage Industry

Natural colors requests grow in line with clean label

Beverage-makers seeks out stable natural colors

Jessica Jacobsen

November 16, 2017

To aid beverage manufacturers, color suppliers are working to develop stable and vibrant natural color solutions as more consumers seek clean-label beverages.

Americhem unveils 2017-2018 color trends

Committee identifies six color palettes based on themes

Jessica Jacobsen

December 16, 2016

It’s crazy to believe that 2016 is almost at a close. Although there still is much to accomplish before 2017 arrives, the latest trends already are popping up. In the beverage market, much attention usually is given to the finished products because, as many will tell you, taste is king. However, one must not overlook the upcoming trends in packaging attributes.