The FDA recently revised its approach to beverage labels in terms of artificial colors, while also approving two new natural color solutions. Kathleen Sanzo with Morgan Lewis details how this will impact food and beverage-makers.
Tebracc’s strength in annatto complements ROHA’s global portfolio of natural pigments, it adds, especially as consumer and industry focus shifts toward natural, plant-based solutions.
Following a recent revoking of authorization by the Food and Drug Association (FDA), manufacturers choice of FD&C Red No. 3, ingredient suppliers are stepping up their efforts to support food and beverage-makers color solution needs.
The increasing interest in functional beverages often focuses on the attributes these ingredients can provide consumers. However, as these beverages and ingredients proliferate, the colors market is playing a vital role in supporting this trend.
To aid beverage manufacturers, color suppliers are working to develop stable and vibrant natural color solutions as more consumers seek clean-label beverages.