For beverages, colors can play a crucial role when it comes to shelf appeal. They can help grab a consumer’s attention as well as correspond to the flavor and branding of a beverage. In addition, as beverage-makers seek more natural ingredients to be able to provide clean label statements, the search for colors that can deliver on all of those requests has helped spark innovation among ingredient suppliers.
Consumers’ demand for transparency leads to increase in natural colors. During the past few years, a demand has emerged from consumers for transparency. Consumers are attracted to “clean” labels and want to avoid products that have complex ingredients and products
