That range of preferences is shaping what’s next across The Coca‑Cola Co.’s portfolio. 

“What people want from their beverages continues to evolve, from new flavors and experiences to added functionality,” said Shakir Moin, president of marketing for North America at The Coca‑Cola Co., in a statement. “The breadth of our portfolio gives us an incredible opportunity to meet those changing needs and give people more choices for more moments throughout their day.”

Familiar brands are getting some unexpected twists, giving consumers new flavors and experiences to discover:

•    Coca‑Cola Cherry Lime, launching in February 2027, builds on the popularity of cherry among younger consumers, blending the classic cherry flavor consumers know with a bright lime twist.

•    Coca‑Cola Strawberry Float, launching in summer 2027, blends Coca‑Cola with strawberry and creamy vanilla flavors for a nostalgic flavor combination. 

•    Coca‑Cola also is conducting a regional prebiotic test-and-learn beginning in late October, featuring Coca‑Cola Zero Sugar, Sprite Zero Sugar and Fresca, each formulated with 6 grams of prebiotic fiber and zero sugar. The pilot will be available on a limited basis across parts of New York, New Jersey and Pennsylvania as the company evaluates consumer response.  

•    Mr. Pibb Black-Current, a berry-forward limited-time offering featuring blackberry and black currant flavors and 54 mg of caffeine, is planned for spring 2027.

Hydration is becoming more personal. Some consumers want support for an active lifestyle. Others are interested in added benefits, less sugar or simply a different way to stay refreshed. Coca‑Cola is bringing a more connected approach to those needs through BODYARMOR, POWERADE and vitaminwater.

Among the latest and upcoming innovations:

•    POWERADE is adding Watermelon and Lemon Lime Zero Sugar in January 2027, bringing more flavor and Zero Sugar choice to the lineup.

•    BODYARMOR FIT brings sports hydration beyond the workout in a sparkling, Zero Sugar format with 290 mg of electrolytes and 60 mg of caffeine, along with choline and green tea extract. Launched nationally in June, it’s BODYARMOR’s first sparkling sports drink in a can and comes in five fruit-forward flavors.  

•    vitaminwater zero sugar formula 100 launches in March 2027 in grape, delivering 100% of the daily value of vitamins C, E, B3, B5, B6 and B12.

Topo Chico is expanding its portfolio with new ways to experience the brand’s distinctive taste and effervescence:

•    Topo Chico Colección launches this month as a premium carbonated filtered water with signature minerals added for flavor and inspired by the iconic Topo Chico taste experience. 

•    Topo Chico Sabores Pineapple Coconut follows in February 2027, bringing new tropical flavors to the brand’s fruit-forward flavored filtered sparkling water lineup.

Protein has become part of more everyday routines, and fairlife continues to see strong momentum. The brand is approaching $4 billion in retail sales while continuing to grow at a double-digit rate.

That momentum is creating room to expand the portfolio. Core Power protein shakes, also growing at a double-digit rate, will introduce Core Power Banana in January 2027 in both 26 gram and 42 gram protein offerings, the brand’s first new flavor in almost a decade. Core Power Strawberry will also join the 26 gram lineup.

The latest innovations reflect how Coca‑Cola continues to evolve its portfolio around changing consumer preferences. And there’s more to come, with additional innovation planned across the portfolio throughout 2027.

“For us, innovation starts with the consumer,” Shakir said. “It’s about understanding what people are looking for, where their interests are going and then using the strength of our brands to create something relevant and compelling. That’s how we continue to learn, evolve and bring new choices to consumers.”