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The on-package tagline “Open for Summer” invites Coca-Cola fans to “open up” an ice-cold Coke to access summer "feels" and to inspire summer rituals that we’ve missed.
All packs, which hit stores in May, sport a new look featuring the word “Enjoy” written in the iconic Coca-Cola Spencerian Script before “Coca-Cola” to connect the joy of drinking a Coca-Cola with savoring new summer experiences, the company says.
Coca-Cola and Coke Zero Sugar, both brands of The Coca-Cola Co., released a new flavor variety: Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar.
Through its in-house innovation and market testing, The Coca-Cola Co. announced the August launch of Coca-Cola Zero Sugar, the reformulation and rebranding of Coca-Cola Zero.
Through in-house innovation and extensive market testing, Atlanta-based The Coca-Cola Co. announced that Coca-Cola Zero is getting a new name, a new look and more robust taste. The no-calorie carbonated soft drink now will deliver a better-tasting recipe and be called Coca-Cola Zero Sugar, the company says.