Packaging drives Enjoy Coca-Cola campaign
Coca-Cola, Coca-Cola Zero Sugar packages feature the word “Enjoy” above product name
As part of its Enjoy Coca-Cola campaign, The Coca-Cola Co. packaging-driven program will help make the summer a bit more memorable by enhancing everyday moments and unlocking epic experiences, the company says. Coca-Cola and Coke Zero Sugar summer packages featuring Sip & Scan labels include 7.5-ounce mini-cans, 8-ounce glass bottles, 12-ounce PET bottles, 12- and 16-ounce cans, and 1.25- and 2-liter bottles. All packs, which hit stores in May, sport a new look featuring the word “Enjoy” written in the iconic Coca-Cola Spencerian Script before “Coca-Cola” to connect the joy of drinking a Coca-Cola with savoring new summer experiences, the company says. The labels on 20-ounce bottles of Coke and Coke Zero Sugar will feature peel-away wristbands featuring summery pop art designs — such as a Coke bottle-shaped ice pop or a hot dog. One of the six “Enjoy Coca-Cola” wristband designs pairs the words “I Believe” with the crest of the U.S. Women’s National Team (USWNT), which will defend its FIFA Women’s World Cup title this summer in France. Enjoy Coca-Cola also will include new TV, cinema, social/digital, in-store, outdoor and radio advertising.