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Home » Keywords: » BodyArmor

Items Tagged with 'BodyArmor'

ARTICLES

BODYARMOR_FlashIV.png

BODYARMOR Flash I.V.

July 18, 2023

BODYARMOR Sports Nutrition announced the launch of its first-ever rapid rehydration beverage: BODYARMOR Flash I.V.


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BodyArmor_CherryLime_900.jpg

BODYARMOR Sports Drink kicks off Operation Homefront partnership

Sports drink brand donates $500,000 to national nonprofit
January 24, 2023

BODYARMOR Sports Drink, a brand of The Coca-Cola Co., Atlanta, announced both an official partnership and $500,000 commitment to Operation Homefront, a national nonprofit whose mission is to build strong, stable and secure military families. BODYARMOR also launched a Cherry Lime flavor, with a military camouflage celebratory bottle in honor of those who serve and protect our country.


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BODYARMOR

Coca-Cola acquires remaining stake in BODYARMOR

Sports performance, hydration beverage brand will operate as separate business unit
November 2, 2021

The Coca-Cola Co., Atlanta, announced that it has acquired full ownership of BODYARMOR, a line of sports performance and hydration beverages that is incremental to the Coca-Cola beverage portfolio and has significant potential for long-term growth. In 2018, Coca-Cola initially acquired a 15% stake in BODYARMOR with a path to full ownership, based on a pre-determined discount. Coca-Cola is paying $5.6 billion in cash for the remaining 85% of the company.


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BODYARMOR EDGE

BODYARMOR releases caffeinated sports drink

BODYARMOR EDGE available nationwide in 4 flavors
February 3, 2021

BODYARMOR, a brand of BA Sports Nutrition, Whitestone, N.Y., announced the launch of BODYARMOR EDGE, a premium sports drink with natural caffeine.


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BODYARMOR LYTE Carrie Underwood

BODYARMOR LYTE Sports Drink, Carrie Underwood enter equity partnership

Music artist stars in brand’s 1st national TV campaign
January 11, 2021

BODYARMOR LYTE Sports Drink, a brand of Whitestone, N.Y.-based BODYARMOR, announced a new equity partnership with 7-time Grammy Award-winning superstar Carrie Underwood. 


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Trae Young BodyArmor

BODYARMOR adds Trae Young to athlete roster

Atlanta Hawks All-Star to be featured in brand activations, social content
July 27, 2020

BODYARMOR, a brand BA Sports Nutrition, Queens, N.Y., announced a partnership with Atlanta Hawks All-Star Trae Young as the brand’s newest athlete partner.


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Beverage News

Coca-Cola Consolidated reports revenue growth

Brand reports revenue grew 3.6 percent in Q1
June 26, 2019
“I am very pleased with our strong revenue growth and improved operating performance in the first quarter,” said Frank Harrison, chairman and chief executive officer of Coca-Cola Consolidated, in a statement.
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BodyArmor

Coca-Cola, BODYARMOR enter into agreement

Sports drink brand gains access to Coca-Cola distribution network
August 14, 2018

The Atlanta-based Coca-Cola Co. and Whitestone, N.Y.-based BODYARMOR announced that they have entered into a definitive agreement through which The Coca-Cola Co. will acquire a minority ownership stake in BODYARMOR. Through the agreement, BODYARMOR will have the opportunity to gain access to the Coca-Cola bottling system, enabling the fast-growing brand to accelerate its growth to meet explosive consumer demand for its premium line of sports performance and hydration drinks.


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Burt's Bees - Beverage Industry

Sports and protein drinks expand offerings, broaden their appeal

On-the-go meal replacement, protein powders resonate in market
Barbara Harfmann
Barbara Harfmann
May 10, 2018
The trend for professional athletes, weekend warriors and everyday consumers to be well-hydrated with more low-sugar, organic and natural options is contributing to stable growth in both the sports and protein drinks market.
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G Organic

Protein drinks benefit from diverse consumer base

Women, seniors growing demographics for sports, protein products
Amanda Del Buono
Amanda Del Buono
May 10, 2017
The growing desire among consumers to lead more healthful lifestyles has placed an emphasis on functional beverages that feature a variety of benefits. Among them, sports and protein drinks have experienced steady growth as consumers engage in more active lives and are proactive about their health and wellness.
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More Articles Tagged with 'BodyArmor'
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